San Francisco, California
London, United Kingdom
As the world’s biggest economy and top trading partner to over 70 countries, the US is an exciting prospect for UK exporters. Yet don’t be fooled; the US and UK are divided by a common language. The US market requires as much research and preparation as any other. The cultural differences far outweigh the linguistic similarities and many exporters fail to make the necessary adjustments to their approach and communication.
Ameeta Virk, International Trade Adviser, Language & Culture Specialist for the UKTI, offers guidance on:
- How to pitch in a language Americans understand
- Cultural/linguistic differences between UK/US
- Adapting websites and marketing materials for the US audience
- Options for US market entry
- Regional differences – all states are different!
- Selling to Americans – closing the deal
- Networking effectively with Americans
About your adviser
Ameeta is International Trade Adviser, Language and Culture Specialist at UK Trade and Investment. Originally from California, she has worked in a range of sectors, beginning with founding an interior design retail store in San Francisco, English Language teaching in Spain, China, UK and USA, and pharmaceutical sales with Takeda Pharmaceuticals and Johnson & Johnson. In 2011 upon moving to the UK, she co-founded a start-up flash sales company focusing on the eco/organic childrenswear market. After selling the company in 2013 she became the exclusive UK agent for a portfolio of designer European childrenswear brands seeking to enter the UK marketplace. At UKTI, Ameeta advises South West companies on export strategy and cultural awareness.
We also have 2 other advisers for you to see on this day - why don't you make the most of your time and book to see an expert about High Growth Markets or Opening Doors for SMEs in Europe. All appointments are free and you can book to see as many advisers as needed.
When & Where
Dorset Chamber Pop up Clinics
Looking to grow your business through international trade?
UK Trade & Investment South West, Enterprise Europe Network and the Dorset Chamber of Commerce are holding free 1-2-1 business advice clinics to give you the opportunity to discuss routes to successful exporting.
You can book a free 1-2-1 meeting with experts in the following areas:
Business Culture in the US – overcoming cultural barriers and building successful international business relationships
High growth & emerging markets – finding new and accessible markets internationally to grow your export sales
Opening doors in Europe – find European suppliers, distributors and partners with the help of the European Enterprise Network
…and meet with an International Trade Adviser to discuss your export plans