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USA Games Industry Analytics Forum: Fall 2016
Wed 9 November 2016, 18:30 – 21:30 PST
Tickets are now available for the Games Industry Analytics Forum on Wednesday 9th November, a free event for games professionals looking to make better games.
GIAF is kindly being hosted by Twitch at their offices in San Francisco.
The event features a changing mix of industry experts in-the-know, speaking on a wide range of topics. The focus is on sharing knowledge among our community within a friendly and informal environment.
Kieran Barr, VP Mobile, Newzoo: Five key trends shaping the future of mobile games
In this presentation, VP Mobile Kieran Barr will share Newzoo’s vision on the future of mobile games and the trends that will shape the industry in the coming years. With fresh insights from our latest research and new global mobile intelligence products, he will touch on the regions that are driving revenue growth including unique data on the China mobile ecosystem, the trade balance between East and West and how esports along with AR/VR are impacting the global mobile games market.
Henry Oh, VP Sales & Ops, Tenjin: Overview of new developments and recent trends in mobile marketing
In this update of new and recent developments impacting the mobile marketer, Tenjin’s Henry Oh will tell you all that you can absorb in 15 minutes to stay current on the latest user acquisition techniques. Learn about how the most advanced mobile marketers are using Facebook Lookalike targeting or Google’ Similar Audiences to achieve great results! Also discussed will be the early lessons from Apple’s App Store Search ads.
Mark Robinson, CEO, deltaDNA:Making games pay: Data secrets for monetization
DeltaDNA CEO Mark Robinson will discuss why user experience is more important than churn when balancing ads with IAP to optimize monetization. He’ll show you how to discover whether you have a healthy game, and what you need to do to fix it. He’ll also reveal the one thing that’s holding back rewarded advertising strategies – and why it’s much more serious than you think!
WHEN & WHERE:
Wednesday 9th November, 6.30pm – 8.00pm
Snacks and networking drinks until 9.30pm
225 Bush St San Francisco, CA 94104 United States
Space is limited, so register for your free ticket today.