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Usability Testing Workshop - 2 day training

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Space Interactive Media Labs

6th floor, The Landing

Blue

MediaCityUK, M50 2ST

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This course is a two day programme, running on 21st September and 22nd September 2017, between 10.00 and 17.00. Attendance to both days is required to secure a place however you will only need a ticket for the first day.

This 2-day workshop will guide small digital and technology businesses thorugh the basics of why user experience (UX) is so important and the place of usability testing in product development, then quickly move you on to designing your own basic research project, testing it in a live environment and learning ways to analyse results. At the end of the 2 days you will be able to run your own user testing for your products, and / or have greater understanding of how user testing can be used and how best to engage research agencies to support your product optmisation.

Day 1:
Introductions
About PRWD (15mins)

  • Experiences in user research

  • How user research fits within conversion optimization

Setting the scene (30mins)

  • What is UX?

  • What is user research?

  • Common misconceptions

  • The broader business benefits of user research

  • The primary types of user research

  • Pros and cons of moderated versus remote research

Case Studies of user research (30 mins)

  • Schuh, Moss Bros., Kumon & MBNA

The strategic opportunity and importance of user research (90mins)

  • Typical challenges for adoption

  • What is customer centricity

  • From talking the talk to walking the walk

  • What underpins transformative conversion optimisation?

Cultural transformation

  • Breaking down silos

  • Influencing company DNA

The PRWD methodology for user research (3hrs)

  • Step by step breakdown of the process (in lab setting)

Day 2: Day 1 recap (15mins)

The Role of the moderator (15mins)

Observation techniques and tools (20mins)

Post research activities and options (15mins)

Reporting (15mins)

Delegate live workshop (3.5hrs)

  • Creating the scenarios and finalising the questions

  • Moderating first session

  • Post-session analysis

  • Q&A with PRWD expert

  • Identifying opportunities for improvement


Presenting (15mins)

Hypothesising (15mins)

A/B testing, UX Design & User Centered Design (20mins)

Experimentation culture (10mins)

Competitive advantage (10mins)

Additional resources from PRWD

Final Q&A

This programme is fully funded by the European Regional Development Fund.

Please note that we can accept 1 application per eligible company. Eligibility criteria are:

  • Annual turnover less than €50 million
  • Balance sheet less than €43 million
  • No other organisation may own more than 25% of the SME
  • Greater Manchester Based
  • 250 employees or less
  • Company must not have attended another fully-funded 12 hour workshop programme provided by The Landing

Please drop us a message if you are unsure whether you fit the eligibility criteria.





Workshop Schedule:

Day 1 Introductions
About PRWD (15mins)

· Experiences in user research

· How user research fits within conversion optimization

Setting the scene (30mins)

· What is UX?

· What is user research?

· Common misconceptions

· The broader business benefits of user research

· The primary types of user research

· Pros and cons of moderated versus remote research

Case Studies of user research (30 mins)

· Schuh, Moss Bros., Kumon & MBNA

The strategic opportunity and importance of user research (90mins)

· Typical challenges for adoption

· What is customer centricity

· From talking the talk to walking the walk

· What underpins transformative conversion optimisation?

· Cultural transformation

· Breaking down silos

· Influencing company DNA

The PRWD methodology for user research (3hrs)

· Step by step breakdown of the process (in lab setting)

Day 2 Day 1 recap (15mins)

The Role of the moderator (15mins)

Observation techniques and tools (20mins)

Post research activities and options (15mins)

Reporting (15mins)

Delegate live workshop (3.5hrs)

· Creating the scenarios and finalising the questions

· Moderating first session

· Post-session analysis

· Q&A with PRWD expert

· Identifying opportunities for improvement

Presenting (15mins)

Hypothesising (15mins)

A/B testing, UX Design & User Centered Design (20mins)

Experimentation culture (10mins)

Competitive advantage (10mins)

Additional resources from PRWD

Final Q&A

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Date and Time

Location

Space Interactive Media Labs

6th floor, The Landing

Blue

MediaCityUK, M50 2ST

View Map

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