Usability Testing Workshop (2 days)

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Space Interactive Media Labs

6th floor, The Landing

Blue

MediaCityUK, M50 2ST

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Description

Building an app, website, game, or other digital product? This two-day workshop will guide you through the basics of UX and usability testing, with hands-on time in our UX labs.

[Please note you must be available to attend both days: 13th & 14th December, 9:00am - 4:30pm]

You'll learn:

  • Why user experience is so important, and the place of usability testing in product development

  • How to design a basic user research project

  • How to run a user research project in a live environment

  • How to analyse and learn from results

At the end of the two days, you'll be able to run your own usability testing for your products, with a greater understanding of how it can be used in product development and optimisation processes.

This workshop is fully-funded for digital/tech businesses in Greater Manchester by the European Regional Development Fund.


Schedule:

Day 1

  • Introductions & about PRWD
  • Setting the scene
  • Business changing case study
  • The PRWD methodology for moderated user research
  • Live demonstration
  • Delegate live workshop (part 1)

Day 2

  • Day 1 recap
  • The strategic opportunity and importance of user research
  • Business changing case studies
  • Observation techniques and tools
  • Post-research activities and reporting
  • Delegate live workshop (part 2)
  • Presenting, hypothesising, A/B testing, UX Design & User-Centred Design. Experimentation Culture. Competitive Advantage
  • Intelligent persona creation
  • Additional resources and Q&A



This programme is fully funded by the European Regional Development Fund

Please note that we can accept 1 application per eligible company. Eligibility criteria are:

  • Annual turnover less than €50 million
  • Balance sheet less than €43 million
  • No other organisation may own more than 25% of the SME
  • Greater Manchester Based
  • 250 employees or less
  • Company must not have attended another fully-funded 12 hour workshop programme provided by The Landing

Not sure if you're eligible? Drop us a message


Date and Time

Location

Space Interactive Media Labs

6th floor, The Landing

Blue

MediaCityUK, M50 2ST

View Map

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