In this workshop you'll learn how to construct search engine friendly blog posts, how to use those blog posts to improve the 'stickiness' of your website and how to repurpose blog content across multiple platforms.

In advance of each workshop I will research your company's products and/or services as well as those of a number of your peers and your industry as a whole.

Based on this research you will be given:

• 52 blog topics – product/service/business/industry related
• 12 of these topics (1 per month) will already have a structure to them, in readiness for you to add more in-depth content
• A selection of SEO search terms for your company and industry
• Hashtags for your industry and company which can be used across multiple platforms and across your site

We will then work together to create

• Seasonal calendar of blog posts
• One 'top tips' blog post
• One more detailed blog post