Delivering a phenomenal user experience (UX) is all about connecting with your user and deducing exactly what they want and need. To do that, we rely on extensive research. But are we neglecting something?

The latest Digital Pond event will show how we risk forgetting our users – the very people we’re building for! – in mountains of data. We’ll explore how to reconnect and return our users to the heart of our UX designs. To do this, all we need is a little empathy.

Join us on Thursday 14th of September from 6.30pm for Empathy in Design.

This event is brought to you by Cyber-Duck, a full service digital agency that crafts award-winning user experiences, and hosted with General Assembly.

About the speakers

Matt Gibson
Chief Production Officer, Cyber-Duck

Matt is the Chief Production Officer at Cyber-Duck, an award-winning digital agency. In his session, Evil UX - Create better user experiences through evil thinking, Matt will explore how you can get your organisation thinking in a more user-centred way by approaching UX like a super villain!

Designing like an evil genius at the start can lead to more creative and empathic design solutions that will make your users’ lives better, and help get more non-designer stakeholders on-board and involved in the design process.

Lola Oyelayo
Director, Own Your Own Experience

Lola is Director at Own Your Own Experience, an independent consultancy for businesses. In her session, 5 Ways to Build and Maintain Empathy in Your Design, Lola delves into current practice and whether we’re actually building empathy or simply collecting endless streams of responses to support existing ideas. Remember, it’s the simple things that will keep the focus on users throughout the design process.

Ulrich Boulon
Senior UX / AI Designer, Burberry

Ulrich is a Senior UX/AI Designer at Burberry. In his session, Chatbots, Digital’s New Evolution, Ulrich will draw on his experience to share insights on how to ensure that empathy with the customer is at the centre of every design decision, and how chatbots can play a key role in this.

About Cyber-Duck

Cyber-Duck is a leading digital agency, working with brands like the Bank of England, Cancer Research and Mitsubishi Electric. The agency offers creative, technical and marketing services under one roof, blending its ISO accredited user-centred design process with lean and agile management principles.

The Digital Pond is Cyber-Duck’s event series, where you’ll find talks on all things digital. Our mission is to inspire a diverse audience of professionals by discussing engaging topics that’ll lead to the continuous innovation of the digital industry as a whole.

Follow us on Twitter @DigitalPondUK and @cyberduck_uk!

Note: By submitting your email address, you agree to receive updates about news, programs, and special events from General Assembly. Please refer to General Assembly’s Terms of Service and Privacy Policy for more information.