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1-day course User Research Masterclass: Developing User Driven Products
for Small Businesses, Entrepreneurs, UCL Staff, Alumni and Post-graduate Students
*** UCL Students Please contact training@ucl.ac.uk to get your Event Discount Code, BEFORE booking ***
Trainer: Julia Shalet– the Product Doctor
Many products fail as they are based on assumptions about the problems that people may have, what solutions they want and how they are going to behave when you put that solution in their hands.
This workshop will encourage you to face these assumptions; take a scientific approach to validate them using a structured framework and to develop your ability to carry out effective research – with lots of hand-on practice with your own case studies throughout the day.
The Workshop is in 4 parts:
Part 1 Identify the risky assumptions we have made about how people feel, think and behave
Part 2 Design research experiments to test out those risky assumptions with the right people
Part 3 Get tips on how to carry out the different types of User Research to get at those assumptions
Part 4 Work out what to do with results you get.
This workshop is for Entrepreneurs, Product Managers, Designers and Marketers who seek a deeper understanding of their customers and users to inform proposition and product development.
Data Protection: The information provided by you will be held on a database by UCL Advances. You may be contacted about other UCL Advances or UCL activities in the future. By submitting this information you agree that your details may be used for this purpose.
UCL Innovation and Enterprise supports UCL’s staff and students to engage with businesses and external organisations with the aim of maximising the social and economic benefit of our knowledge and research. We do this through fostering innovation projects, developing partnerships, supporting entrepreneurship, and facilitating CPD and Life Learning.
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