Mar

User Research Masterclass - SPR16

by UCL

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Date and time

Tue, 8 March 2016

09:00 – 17:00 GMT

Location

BASE Kings Cross (UCL Incubator Space)

103c Camley Street

Kings Cross

London

N1C 4PF

United Kingdom

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Refund policy

Sales Have Ended

Ticket sales have ended

Ticket sales for this course have now ended. If you wish to register your interest in this or other future events, please contact Oli Pinch(Oli.Pinch@ucl.ac.uk)

Description

1-day course User Research Masterclass: Developing User Driven Products

for Small Businesses, Entrepreneurs, UCL Staff, Alumni and Post-graduate Students

*** UCL Students Please contact training@ucl.ac.uk to get your Event Discount Code, BEFORE booking ***

Trainer: Julia Shalet– the Product Doctor

Many products fail as they are based on assumptions about the problems that people may have, what solutions they want and how they are going to behave when you put that solution in their hands.

This workshop will encourage you to face these assumptions; take a scientific approach to validate them using a structured framework and to develop your ability to carry out effective research – with lots of hand-on practice with your own case studies throughout the day.

The Workshop is in 4 parts:

Part 1 Identify the risky assumptions we have made about how people feel, think and behave

Part 2 Design research experiments to test out those risky assumptions with the right people

Part 3 Get tips on how to carry out the different types of User Research to get at those assumptions

Part 4 Work out what to do with results you get.

This workshop is for Entrepreneurs, Product Managers, Designers and Marketers who seek a deeper understanding of their customers and users to inform proposition and product development.

Data Protection: The information provided by you will be held on a database by UCL Advances. You may be contacted about other UCL Advances or UCL activities in the future. By submitting this information you agree that your details may be used for this purpose.

Terms and Conditions: www.ucl.ac.uk/advances/about/terms

Find out what other courses we offer (www.ucl.ac.uk/advances/short-courses)