Using AI to Drive Strategy?

Using AI to Drive Strategy?

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Online event

Using AI to Drive Strategy? A Workshop Designed for Strategic Planning, Product and Data Leadership.

About this event

DMCG & Physalis invite you to a unique leadership workshop to showcase the power of using AI to help drive strategic thinking.

Every Chief Strategy Officer and CMO wants to understand more about consumers – what are they thinking, what are their brand preferences, what drives purchase, does brand purpose really drive preference – and many, many other things.

The issue is that research takes time and is expensive. Clients are loathe to research everything and Agencies certainly won’t spend their own money.

Can technology come to the aid of every Strategy and Planning Director?

Physalis certainly think so. They have developed an AI driven platform using video and language to understand consumers without discrimination or bias. The platform enables research to be done at pace and around 10 times cheaper than normal research.

Founders Sade Amale, Rico Gujjala and Steve Grout will present their thinking and then open to a wider discussion on how Agencies can utilise AI to improve their strategic thinking.

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