Using AI tools to create content for your business

In this business.connected workshop in partnership with Vodafone Business, we’ll explore how to harness the power of AI to create smarter, more strategic content – without compromising on authenticity.

Whether you’re a solo entrepreneur, a small business owner or part of a growing team, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values.

Led by Kristian Downer, an expert in digital content and AI applications, the workshop will cover how to use AI tools to generate blogs, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy. You’ll also learn how to repurpose one idea into a wealth of content across different platforms, and how to use AI-powered analytics to track what’s working, what’s not and where to optimise.

Kristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent, profitable growth. From sole traders to large corporates, he's delivered proven strategies and high-performing campaigns that drive real results.

Now, as a national trainer for Google Digital Garage through Enterprise Nation, he's equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing.

With business.connected, get support on the technologies and digital business areas that can help you and your business work smarter. Grow online with expert guidance, peer insights, digital skills training and smart connectivity solutions.

Key takeaways from this session:

• Ethics and authenticity when using AI: Understand the importance of using AI responsibly, including keeping data secure and maintaining brand trust.
• AI tools for creating content: Explore practical tools to help you generate engaging blogs, scripts and social media posts more efficiently.
• Balancing AI and human content: Learn how to blend AI-generated and human-authored content to remain authentic and relevant.
• Content repurposing strategies: Discover how to turn a single idea into 10 or more pieces of content across different platforms.
• AI-driven analytics: Use intelligent tools to measure your content performance and optimise your strategy for better results.

Important details about the workshop:

• During the webinar, you'll also have the chance to ask Kristian any questions.
• The session lasts two hours. By signing up, you'll also receive extra resources to support your learning.
• Each workshop is designed to deliver practical, hands-on advice for SMEs. You’ll leave the session knowing how to implement specific strategies.

This webinar is part of a series for business.connected. Check out the other events, including more online workshops and business bootcamps held in-person across different regions of the UK.

About business.connected

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.

The programme is supported by Vodafone Business. For more information, visit the business.connected support hub.