Using Behavioural Insights to Design Effective Communications

Webinars are open to Defra Group colleagues as well as those in UK central government. Please sign up with your work email address so we can verify your identity.

The Strategic Behavioural Insights Team at Defra are hosting a series of webinars to support colleagues across government with learning and guidance for effective behaviour change.

This webinar focuses on aligning Behavioural Insights approaches with communications - its purpose is to show how BI can be used to design behaviour change campaigns and communications.

By the end of the webinar, you should have a clearer view of when you might wish to introduce BI approaches in your work and how you could go about doing so.