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Using Digital PR to Grow Your Business

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Rushcliffe Arena

Rugby Road

West Bridgford

Nottingham

NG2 7HY

United Kingdom

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This workshop is delivered in partnership between D2N2 Growth Hub, Rushcliffe Business Partnership and the Digital Growth Programme and is part-funded by the European Regional Development Fund.

Description

PR can boost your bottom line. But for many entrepreneurs PR is either a black art, total mystery, or out of their reach financially.

The 'Using PR to Grow Your Business' workshop gives entrepreneurs the confidence, skills and tools they need to start doing their own PR using the new digital tools available.

This hands-on and practical seminar demystifies the media, explains how businesses can take advantage of digital PR opportunities and gives an insight into what journalists – both traditional and online - want.

Workshop content

During the first half the seminar covers:

  • Why the media needs entrepreneurs to do digital PR
  • What the benefits to your business can be
  • A breakdown of the media sector by sector
  • How journalists use social media and how entrepreneurs can use it to get in front of them
  • Using the digital world of bloggers, websites and earned media

Part two of the seminar covers:

  • What makes a story?
  • Three facts every entrepreneur needs to know about the media
  • Top ten tips for press releases
  • News writing exercise

Agenda

8.30 - 9am: Registration, tea and coffee and networking

9am: Introduction to the D2N2 Growth Hub and Digital Growth Programme

9.15am: Workshop presentation

10.45am: Tea and coffee break

11am: Workshop presentation

12.45pm: Finish


About The Trainer

Mary Murtagh
Mary Murtagh is an award-winning news reporter, video journalist,
media trainer, copywriter and PR.

With 15 years’ experience of working in newsrooms across the UK and US she now runs her own successful business – Mary Murtagh Media – sharing her media insider knowledge with anyone who needs to put their best foot forward with the media.

Every year Mary helps thousands of SMEs, start ups and social enterprises to get millions of pounds worth of free publicity in print, radio and television coverage via freelance PR and her ‘How to do your own PR’ workshops.

ERDF

This workshop is funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.

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Date and Time

Location

Rushcliffe Arena

Rugby Road

West Bridgford

Nottingham

NG2 7HY

United Kingdom

View Map

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