Used effectively, email can be a powerful marketing tool. It enables you to meet your customers where they are and target your advertising to a group of people who have signed up to hear what you have to say.

Francesca Mapp shares advice on how to get started with email marketing and how this can help you to grow your customer base.

Topics Covered:

Top tips for creating an engaging email strategy

Why email marketing works and how it can benefit your business

How to target your customers with specialised content

Writing copy to write exciting emails which your customers will want to open

About Francesca:

Francesca is a trained journalist and ex-Chief Reporter turned freelance copywriter. Over the past four years she has run the marketing programme for a national charity, helping generate hundreds of thousands of pounds in donations through persuasive and compelling copy.

Since going freelance she has been working with small businesses to improve their written content, be that web copy to drive sales, social media posts to increase brand awareness or blog posts to improve SEO.

Visit Mapp Marketing's website at https://mapp-marketing.com/