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Using insight to improve the Library user experience - LSTM

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Date and Time

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Location

Liverpool School of Tropical Medicine - Meeting Room 1

Wolfson Building

Pembroke Place

Liverpool

L3 5PH

United Kingdom

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Event description
This exchange of experience will look at marketing initiatives and customer insight.

About this Event

Hosted at the LSTM, but facilitated by the University of Liverpool.

The event will showcase insight projects and marketing campaigns aimed at better understanding and subsequently improving the user experience within HE libraries. We will discuss how market research and engagement techniques can be used to move us beyond usage stats and NSS results; how effective insight can underpin compelling engagement campaigns; and how insight can drive service developments and innovation.

The event will include a number of sessions on the following themes:

- Using insight to underpin your marketing and engagement campaigns

- Beyond the survey: new and creative ways of collecting user feedback

- Driving action from insight

- Representing the student voice in service development

It is aimed at all library staff, at any level, with an interest in insight, engagement or marketing.

Date and Time

Location

Liverpool School of Tropical Medicine - Meeting Room 1

Wolfson Building

Pembroke Place

Liverpool

L3 5PH

United Kingdom

View Map

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