Free

Using LinkedIn to Attract New Business

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LinkedIn is the number one lead generation platform for B2B businesses and has over 600 million users worldwide.

About this Event

NB - This is an interactive masterclass and we try to recreate an interactive classroom environment, where the sessions are live via the zoom video conferencing platform and all delegates are expected to participate in the discussions. Feedback from other delegates have stated that the interaction and shared learning experience was one of the most valuable parts of the session.

LinkedIn is the number one lead generation platform for B2B businesses and has over 600 million users worldwide. It’s the most business orientated platform, where people look to share industry news, keep up to date with customers and look to create new business opportunities through building their network and adding value to their connections.

These sessions will cover the importance of having a fully completed individual LinkedIn profile that makes the best first impression to viewers of your profile. We will talk about how LinkedIn search works and how to use this to be found by prospects looking for the services you provide, as well as using it yourself to prospect for potential future business relationships.

Session 1 – Tuesday 11th May 2021 (10:00-11:30): You will learn the impact a fully completed, great looking individual LinkedIn profile can have on your prospects of landing new clients and how to add more than a few words to have an outstanding personal LinkedIn profile that makes a great first impression.

Session 2 – Tuesday 18th May 2021 (10:00-11:30): You will learn the different ways to post updates to your LinkedIn profile including link posts, photos, videos, and written articles, including the use of Hashtags and their importance to increasing your visibility. You’ll also learn use the search function to find the exact people you want to build business relationships with.

Session 3 – Tuesday 25th May 2021 (10:00 – 11:30): You will learn how to engage with other LinkedIn members including post engagement and group participation. We will bring you up to date with some of the new features recently introduced by LinkedIn and understand how this can be used to your advantage and have a brief look at LinkedIn Company Pages.

About the Presenter – Liam Lally

Liam is an excellent presenter with years of experience and knowledge. He delivers both theory and practical training sessions on LinkedIn, Twitter, Facebook, Google+, Pinterest and YouTube, as well as covering social media strategy and metrics for measuring success.

His agency is a Google AdWords certified partner, offering advice, training or management of Google AdWords pay-per-click campaigns. Liam also specialises in search engine optimisation consultancy and training and is a Certified Hootsuite Professional.

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend both sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Am I eligible?

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

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