Using LinkedIn to Build Your Business | Content, Connections and Campaigns

LinkedIn is more than just a place to post updates. It's a powerful platform for building meaningful relationships that support long-term business growth. For small business owners, it's an effective way to stay visible, build credibility, and connect with the people who matter.

This in-person workshop runs for three hours and is designed for business owners who want to feel more confident using LinkedIn.

Whether you're sticking with the free version or thinking about trying paid tools, we'll help you understand how LinkedIn can sit alongside your sales strategy and support sustainable business growth.

Creating a strong presence - How to set up or improve your personal profile and business page so that it's clear who you help and what you offer.

Growing the right network - Simple ways to connect with people who might become clients, collaborators or supporters of your business.

Content that works - How to make sure your content is engaging and relevant to your audience, and optimised for keyword search.

Starting meaningful conversations - How to use comments, messaging and other tools to build real relationships, without feeling pushy.

An introduction to Campaign Manager - A beginner-friendly overview of LinkedIn's advertising platform, how it works and when it might be worth considering.

Getting your content seen - Tips on how to give your posts the best chance of reaching more people.

You’ll leave with practical ideas, tools and next steps to help you use LinkedIn more confidently and consistently as part of your wider business and marketing efforts.