Using PR to build your personal profile and brand equity

WHAT IS IT?

Startups don’t just need traction, they need attention.

In this Entrepreneur-in-Residence Masterclass, you’ll learn how to use PR and storytelling to put your founder journey in the spotlight and build brand equity from day one.

Discover how to shape your personal narrative, connect authentically with audiences, and use media strategically to gain visibility, credibility, and momentum, even as an early-stage founder.

Because investors back people, not just products. This session will help you craft a compelling personal brand that builds trust, attracts opportunities, and positions you and your startup to stand out.

WHO IS IT FOR?

This masterclass is designed for founders, aspiring entrepreneurs, and professionals who want to elevate their personal brand and strengthen their startup’s visibility.

You’ll gain:

• A clear understanding of how PR builds both trust and traction
• Practical steps to share your story and boost your media presence
• Strategies to turn your personal profile into brand equity that attracts investors, partners, and talent

WHO'S LEADING THE WORKSHOP?

This workshop will be delivered by Entrepreneur in Residence Liam Keogh.

Liam is a business leader, entrepreneur, investor, advisor, and communications, marketing and PR specialist with nearly 20 years’ experience in the industry.

He has led communications strategies for hundreds of businesses, from start-ups that went on to change their industry, to charitable enterprises and multinational conglomerates behind the biggest brands in the world. In 2023, Liam was named the 'Outstanding Professional' of the PR industry by the PRCA (the Public Relations and Communications Association).

WHO IS THE ORGANISER?

This event is brought to you by CityVentures, the startup hub for all entrepreneurs in the City of London. Our mission is simple: to give you the skills, knowledge, and opportunities you need to explore ideas, grow ventures, and build better businesses.

Through our events, programmes, and community, we make startup support accessible to everyone, because we believe entrepreneurship should be a driver of opportunity and social mobility. Whether you’re just curious or already building something, CityVentures is here to back your journey. More information and events at: www.cityventures.co.uk