San Francisco, California
London, United Kingdom
Using psychology to design a kickass digital strategy
In this intensive, 3-hour masterclass, you'll discover how you can use psychological techniques to design a kickass digital strategy.
Starting with an interactive audit (this is the juicy bit), together we'll analyse your current strategy to identify your strengths and target weaknesses.
We'll then explore the psychological tools and tactics you need to design a kickass digital strategy, including how to:
- Use your brand to build your persona and reputational capital
- Convert friends and followers into loyal subscribers
- Craft irresistible headlines people will want to read
- Use rapport and trust-building techniques to build trust via social media
- Engage with trolls (the anti-trolling technique everyone needs)
Nathalie Nahai - The Web Psychologist
Nathalie Nahai is an award-winning speaker, Web Psychologist, and author of '' (Pearson).
With a background in psychology, web design and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.
Nathalie helps businesses apply scientific rigour to their decision-making processes to achieve better engagement online. Projects include work with Fortune 500 companies, design agencies and SME’s.
Nathalie lectures internationally on the subject of Web Psychology (audiences include eBay, Harvard Business Review and Google), she is a resident blogger at , and contributes to national publications on the subject of online behaviour and research.
She is also a member of , a new Behavioural Sciences Practice that utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to create behavioural interventions in the real world.
You’ll find her tweets , and you can .
When & Where
OMN London is a hub for London's digital marketing community organised by Gus Ferguson of Growth and Innovation agency Salience. We run regular events, workshops and various projects based around adding real value to London's population of digital denizens.
If you're interested in getting involved, click here to sign up on our Meetup page and join in the fun!
If you're a brand looking to sponsor events or run workshops then please contact Gus Ferguson at OMN@salienceHQ.com