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Using psychology to make the right impression in analyst-vendor briefings

Kea Company

Thursday, 16 April 2015 from 16:00 to 17:00 (BST)

Using psychology to make the right impression in...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early bird Ended £50.00 £4.49
One site ticket
This is for one connection to the webinar, but as many people as you want can sit in. Extra connections will be billed separately.
Ended £65.00 £5.66
Kea client or research interviewee   more info Ended Free £0.00

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Event Details

Would you like to make sure that you and your colleagues are making the right impression in analyst-vendor briefings? We’ve just completed a scientific research process and found the answer. On Thursday 16 April, we’re running a special webinar to share our insight.

Over the last decade, there’s been a total turnaround in the way that vendors brief analysts. Three things have driven those changes

  1. Analyst briefings have changed from being a nice-to-have into an essential rite of passage for any new or upgraded solution.
  2. Solutions themselves change become more complex, more vertical and less tangible. As a result, the impact that spokespeople make when briefing analysts has grown in importance.
  3. Most analysts prefer face to face briefings, even if they also say that online presentations are more time efficient. Most spokespeople are not well prepared for the shift to mostly online briefings.

Over the last month, I’ve been working with Christian Hampel, a business psychology researcher at Gutenberg University’s Institute of Psychology. We have spoken to dozens of analysts and vendor-side professionals about what is working  well, and not so well, when spokespeople are pitching to analysts. For the first time, we’ve brought together leading-edge psychological theory to see how you can make the most of analyst-vendor briefings.

To book your seat, please register online. Participants in our research project and Kea clients get a free seat, so let me know if you’d like to volunteer to be interviewed in the next stage of our research.

Do you have questions about Using psychology to make the right impression in analyst-vendor briefings? Contact Kea Company


Kea Company

Kea Company is the world’s largest consultancy focussed on influencer research and analyst relations for telecoms and technology-driven solutions providers. Our professionals gained their industry insights through decades of experience as influencer relations professionals, IT industry analysts and business executives.

Your clients and competitors talk to analysts and advisors: you need to be part of that conversation too. Kea Company enables technology providers to maximize their value through navigating and leveraging industry analysts and advisors. Because analysts and advisors influence half of ICT solution sales, influencer relations determines success.

Whether you are a well-established leader, or an emerging and ambitious solution provider, Kea Company can develop and focus your influencer relationships. In addition, our development workshops and annual forum give your team the skills and insight to respond to changes.

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