Have you begun thinking about analysing social media for feedback and evaluation about your organisation and its activities? This publicly available source of data can offer great value in terms of gaining insights into the views and experiences of your customers and audiences. However, social media also bring with them specific methodological and practical issues that must be taken into account to gain accurate evaluation results. This workshop presents cutting edge knowledge about such data, identifying the strengths and weaknesses of different options. The event provides practical solutions alongside important ‘health warnings’ about the limitations of this kind of data.
- An internal evaluator within an informal learning organisation who uses social media data on a regular basis (Andrew Moss, Chester Zoo).
- A social scientist and external evaluator who has led three recent grant-funded projects addressing the strengths and limitations of social media as a source of data for evaluating cultural experiences (Dr Eric Jensen, University of Warwick).
This practical workshop offers the following:
- An introduction to the strengths and limitations of using social media data for evaluation and feedback.
- A detailed discussion of Twitter as a source of evaluation and quality of experience data.
- Examples showing what your organisation can (and can’t) learn from analysing the content of people’s responses on Twitter.
- How to use TripAdvisor data for evaluation and feedback purposes.
Participation is encouraged for this workshop. You are invited to bring your own practical challenges to discuss and find solutions, so you can receive feedback and advice from the workshop facilitators.
- Arrivals and coffee/tea from 1pm
- 1:30pm – 5pm – Workshop
- 5-6pm - Optional casual discussion space for getting further feedback and ideas from speakers’ about your organisation’s evaluation needs.
World-leading experts the evaluation of customer and audience experiences: Andrew Moss (Conservation Social Scientist, Chester Zoo) and Dr Eric Jensen (Associate Professor, University of Warwick).
Dr. Eric Jensen
Dept. of Sociology, University of Warwick
Conservation Social Scientist
Andrew Moss (Conservation Social Scientist, Chester Zoo) has over a decade of visitor research experience in world zoos and aquariums. He has led over fifty evaluation research projects and has numerous publications, in journals such as Conservation Biology, the Journal of Environmental Education, Visitor Studies and Nature.
Dr Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research.
How To Reserve Your Place
We will have a max capacity of 40 and the event will run from 2.30pm to 5pm
20% DISCOUNT IF YOU BOOK BY 28 AUGUST 2015
External link to Methods For Change website and registration page.
Do you have questions about Using Social Media for Evaluation for Analysing Experience Data workshop?
Contact Methods For Change