Using Social Media to Build Your Author Brand

Using Social Media to Build Your Author Brand

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Having an effective author 'brand' is essential. This session looks at how social media can help you market your writing from the start...

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Having an effective author ‘brand’ is a great foundation to the development of your writer platform and audience-building efforts. The social media and blogging world is home to a myriad of opportunities for authors and readers alike. Through the use of social media you can grow a dedicated readership, connect directly with your readers, seek out event opportunities and connect with other like-minded authors. So, just how do you begin?

Delivered by Troubador Publishing’s Assistant Marketing Manager, Philippa Iliffe, this session will discuss the major social media platforms – Facebook, Twitter, Instagram and Goodreads – as well as delve into the world of book blogging. As a new and upcoming writer, see how the use of social media can help you to implement your marketing plans from the very start and develop an authentic and trusted author brand.

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