Using Social Media to Retool Your Business for Growth
Friday, October 15, 2010 from 8:00 AM to 12:05 PM (PDT)
We know the Yellow Directories are a poor investment in advertising dollars, but internet directories
seem to be more vapor than value, and even the long trusted postcard is being ignored by customers.
Advertising marketers are urging more money be put into web sites and professionally boosted page
rankings for those sites, but are they any less costly or more effective than the Yellow Directories?
Consumers have made a significant shift in how they select a service company. Studies now show that
only one in nine household purchases were found using a directory. Much more common is to go online
and “google” for what they need, or to ask friends and associates for recommendations. We have
moved from a world of “outbound” or push marketing to “inbound” or pull marketing.
What HAS been proven to be a significant value is the use of social media to connect with customers.
This seminar will direct you to the right places and show you the (often free) tools that can make you a
social marketing maven - without the cost of hiring web marketers.
During this session, you will learn:
• How to retool your approach to finding new customers by using free web tools
• How to manage Google, LinkedIn, Facebook and Twitter accounts
• Step by step how to get your business found with a high ranking in Google
• How to nurture and develop referrals
• Expertise for using other online tools and social networks.
Included for all participants:
Workbook with step by step instructions that you can do yourself, or have someone else do for you. It will cover the four most important tools for helping your customers find you and your company including Google, Facebook, Twitter and LinkedIn.
When & Where
Fill the Funnel - Web Tools for Business with Miles Austin
Miles Austin, "The Web Tools Guy" is a leading authority on the selection and use of web tools to drive increased business productivity. He has 25 years of experience in high-profile leadership roles across multiple industries. Miles is a highly-sought out speaker and author of the popular Fill the Funnel blog. You can follow Miles on Twitter (@milesaustin) and read his blog and connect with him at www.fillthefunnel.com.