Using Thought Leadership to increase customer engagement
Thursday, 16 February 2017 from 09:00 to 13:00 (GMT)
Join us for “Using Thought Leadership to increase customer engagement” Growth Programme with Dan Simmons. This four-hour interactive session aims to help you grow your business by setting you apart from the competitors by becoming a Thought Leader in your market.
Why should this be of interest?
Thought leadership is the new marketing must. It is about having a distinct point of view, setting yourself apart from others and creating a defensible position for your business in the market. It should be used as a marketing tool as part of your strategy to build momentum and engage with your audience. This Growth Programme will help you to explore and develop a new strategy for becoming the leader in your market.
What will you gain, learn and explore?
• Using Thought Leadership to create unique points of market differentiation
• Develop new intellectual property and construct competitive barriers for your company
• Understand how to take your customers on a journey with you when creating a new language, or productising your assets
• Understand how Thought Leadership can enable you to pivot your business
• Using Thought Leadership for brand building and PR
During this session our speaker will use real examples from those in the room to demonstrate the power of Thought Leadership and how to implement it.
Date: Thursday 16 February 2017
9:00am-1:00pm (arrive at 8:30am for registration)
8:30am – Arrival
9:00am – You will work through the areas listed above
12:30pm – Presentation ends for Q&A with the guest
1:00pm – Growth Programme comes to a close
£95 +VAT (Discounted rate for Supper Club members only)
This is an interactive session so we encourage all attendees to ask questions throughout.
Open to business owners and their teams
Who will be delivering this class?
Dan Simmons set up Propelia as the first dedicated Thought Leadership Agency in 2012. Prior to that, he had a 15-year history in nurturing and delivering disruptive innovation focusing on developing extraordinary talent and consistently opening up new market spaces. He has worked with international artist development for the largest record label in the world, taken a small company from a small front living room operation to the largest provider of massages in Australia, and helped launch the first Thought Leader in the now multi-billion-dollar market sector that is the Sharing Economy. He is increasingly recognised as the leading voice in the UK in the development, future and evolution of Thought Leadership.