Webinar #4 | Creating customer journeys that convert

In the fourth instalment of our UX Bites webinars, we will highlight the most important elements involved in creating a high-performing online experience; an experience that delivers an exceptional experience for customers, resulting in higher conversion rates to help meet an organisation's commercial, engagement or transactional goals.

We'll guide you through the importance of understanding and aligning online activities to the sales cycle, co-ordinating online experiences with offline and digital marketing integration, and optimising the online transactional user journey. All digital products benefit from regular iteration through insight, and we will also cover the tactics and performance gains that can be made to increase conversions, through various testing techniques.

This webinar is aimed at any ambitious business that relies on online sales or transactions as well as digital agencies, digital marketeers or UX design teams who aim to develop higher performing digital products for their conversion-oriented clients.

More about our webinar series

Fathom will be hosting a regular 'bitesize' lunchtime webinar series, delivering content on a range of UX topics, methods and principles, led by a selection of our agency team.

The webinars will be accessible to all, from those fresh to UX, who want some knowledge on the basics, to those with some experience working in UX, product design or other research and design roles, who might want some fresh perspectives or insight from our experienced team.

The webinars will work hard for organisations who want to understand the commercial, brand and competitive advantages of investing in user-centred design. Look out for future events, that we plan to run every two weeks on a Wednesday lunchtime, to hear about Fathom's approach to UX across a number of contexts, utilising various tools and methods. You'll learn more about our upcoming webinars on our social media channels.