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UX Crunch at Home - Information Architecture

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UX Crunch at Home - Information Architecture

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In a world where users accept nothing short of perfection, Information Architecture remains a fundamental component when creating successful experiences. You need a solid understanding of your users and their behaviours in order to prioritise specific architectural components. Information must be organised and reached efficiently so that users know exactly where to find what they are looking for, even if they don’t know what that is. Simply put, if people struggle to access what they need through your product- they'll look elsewhere. Consumers have very little patience for bad UX.

Not only will we be exploring the foundational principles of IA and how it can infiltrate other disciplines within UX and beyond, but we'll also look toward the future of design and how utilising cognitive science can help us harvest information from the world around. IA is not confined to the interface that we've designed. Following their talks, our speakers will be joined by Alexis Park who'll be leading a panel discussion on IA, looking into where it's been, where it is and where it can go.

Featuring:

Chris Thelwell - Director, Product Design, DuckDuckGo

Dani Nordin - Product Design Architect, athenahealth

Chris Risdon - Author & Principle Designer at H-E-B

Karl Fast - Author & Thought Leader

Alexis Park - Associate Creative Director, Deloitte - Panel Host

Chris Thelwell - Director, Product Design, DuckDuckGo

The 8 guiding principles of Information Architecture that we all forgot

Using examples from his experience – designing vast marketplace sites, corporate and intranet sites for huge global organisations and high street banking sites - Chris will walk us through the 8 guiding principles of Information Architecture that we all forgot. Until Covid hit last year. Changing the world and putting Information Architecture back at the heart of everything we do as UX designers.

Dani Nordin - Product Design Architect, athenahealth

Applying the principles of information architecture to other UX domains

Back in 2010, UX author Dan Brown laid out 8 essential principles of Information Architecture to help guide designers' decisions as they navigated complex problem spaces. These principles — Object, Choice, Disclosure, Exemplar, Front Door, Multiple Classification, Focused Navigation and Growth — have an obvious relationship to designing content-rich websites and applications. However, they also readily apply to other domains within the UX craft, and even to how we interact with, document, and bring our stakeholders along with the experiences we create.

In this talk, Dani Nordin, Product Design Architect at athenahealth, will share thoughts on how the fundamental principles of information architecture can be applied to various aspects of the UX craft, such as:

analysing and reporting user research findings

mapping and designing complex workflows

communicating design strategy

Chris Risdon - Author & Principle Designer at H-E-B

Intersections of IA

Information architecture has had an interesting trajectory as a practice aimed at helping people make sense and navigate the pathways and structures of the products and services around them. Possibly more than any of the various flavours of design that contribute to defining digital experiences, its core "material"—information—pervades throughout the dominant disciplines: UX, IxD, service design, visual design, product design.

I'll look at the intersections of information architecture with other design disciplines, highlighting the role information structures plays in each, and what it's meant for the discipline and practice of IA itself.

Karl Fast - Author & Thought Leader

Suppose I am a human: information, cognition, and the future of design

How do human being use information to think? Thanks to cognitive science, we have learned to see information as out there, in the world, and thinking as in here, in our heads. But the new science of embodied cognition views thinking as extending beyond the skull. Our cognitive powers are distributed across the brain, and the body, and the world. This has vast implications for information architecture and every aspect of UX design. Embodiment provides new explanation for how people use information to reason, analyse, solve, plan, and decide. For information architects, it provides a new conceptual lens for designing systems to help people think well in a world where information is cheap, abundant, and ubiquitous.

Alexis Park - Associate Creative Director, Deloitte - Panel Host

Alexis is Los Angeles based design lead at Deloitte Digital. She has worked with companies like McDonald’s, UBS, Hotwire, JP Morgan, Starbucks, and Walmart to work through problems like connectivity between physical and digital spaces & creating a cohesive journey within a multi-channel experience. She is passionate about research and system-driven design that contributes to growth and scalability of a product.

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