During a whole week you’ll immerse yourself into London's technology industry exploring hottest trends and latest inventions. You’ll get firsthand knowledge about modern digital product and service design with lectures and workshops from world’s best design studios and product companies.
You will learn best practices and methods, design strategy and management, design for modern platforms (web, mobile, internet of things, wearables, service design), tools. Experienced professionals will deepen their knowledge and will get a fresh perspective — you’ll feel yourself more confident by the end of the programme, knowing you’re working on a world-class level of competence. Younger designers and product managers will learn modern digital product design practices firsthand. And of course it’s a fantastic networking opportunity.
UK is one of the most advanced countries in UX and interface design. It has a vast number of design studios who create groundbreaking products. It developed a strong start-up scene with lots of young and successful companies that create a competitive product market. Also due to an early development of a service-based economy many of the classical businesses invest in design as a part of their strategy. And of course many of the technological giants have offices in London. As a result, London has accumulated a great number of brilliant world-renowned designers. Plus UK was always known for its systematic approach, so it is definitely a place to learn how to deal with projects big and small.
This course is a mix of lectures and workshops, all conducted at designers’ natural working environment that gives even better perspective on how they create the most successful products. This experience will boosts your skills, bring new connections and positive emotions.
List of speakers and agencies involved in this programme will be announced soon.
You will also explore the cultural life of London, including:
HISTORY OF INTERACTION
London is full of history and tradition, including human-machine interaction. You’ll explore various cultural events, including Communication Technology and Consumer Electronics exhibitions at Science Museum, expositions at Barbican and South Bank Centre. This is the best way to link your recently acquired practical knowledge with the history of our profession!
VISITS TO SECRET LONDON SPOTS
You’ll be able to see the best view of London from the top of a skyscraper; you’ll get to visit the most exciting exhibitions of the year; and you’ll discover where London’s creative community spends their free time. We’ll have a pint at the oldest pubs in London — 200, 300, 400 and even 500 year old. In addition, you’ll get recommendations to guide your own explorations, with tips on the best places to eat, drink and relax in capital of Great Britain.
At the end of this intensive week we are hosting a party for all participants, with lecturers, special guests and people from the industry. After presenting certificates to each participant, we’ll have some drinks and a party. It’s a great opportunity for everyone to get useful contacts, be introduced and just enjoy the company of inspiring and successful people.
Structure of the programme:
Boosting breakfast: t he first activity of the day includes informal activities over breakfast to activate brain and body to receive the creative stimuli of the day. During the boosting breakfasts you will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the creative industry.
Morning session: it is the first session of the day, it will take the form of a lecture or a hands-on workshop.
Practical exercise: a short task to follow up morning session and make everyone unlock their brain's full potential
Lunch break: between the morning and afternoon sessions w e will have a short break when you will have an opportunity to have lunch and enjoy the surroundings of the day programme locations.
Afternoon session: i t is the second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing secrets they use in everyday work.
Debrief and the city: a fter a long day of absorbing new ways of working, idea brainstorming and creative exercises we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.
The weekend: t he weekend will be dedicated to cultural and social activities, visitings exhibitions and exciting places in London
Who is this programme for?
— Digital product designers, UX and visual designers
— Design managers and art directors
— UX researchers and analysts
— Service designers and product managers
— Team leaders and managers
You will learn:
— Best practices in conducting research, prototyping, testing, and product launch for web, mobile, wearables, and internet of things
— How human centered design can help your projects
— How do world’s best design team and companies work: processes, teams, workspaces, and culture
— Methods and tools for digital product design
— Digital product design trends
— Different ways to use design to change people's behaviour
— Oldest pubs and best craft beers
Yury Vetrov, Head of Portal UX, Mail.Ru Group
Yury heads Portal UX design team at Mail.Ru Group, one of two largest Russian internet companies that develops 20 multi-platform products. Before becoming a big deal at Mail.ru Group, Yury had his own UX consultancy. He also runs a blog on UX Strategy in Russian, curates one of the most popular UX communities, writes for Smashing Magazine and UXMatters, organises Moscow Dribbble Meetup and teaches at British Higher School of Art & Design.