This event has Free Parking after 5pm, when you arrive at security please let them know you are attend a UX meeting at the Attenborough building.
5:30pm – Meet and Greet
University of Leicester - Charles Wilson Building - Chi
6:10pm – Doors Open
University of Leicester - Attenborough Film Theatre
Disabled access to Room
6:20pm –Doors Closed
Unfortunately we won’t be able to let you into the talk once it has started.
Welcome talk by Clare Brace – UX Leicester founder
6:30pm - The Architecture of Understanding with Peter Morville (via WebEx)
We think we're designing software, websites, and experiences. But we're not. We are agents of change. Our systems shape belief and behavior at scale. If we hope to be better, empathy for the user isn't enough. We must also wrangle with culture, governance, methods, metrics, and the false dichotomies of mind-body and plan-build, because the things we make are reflections of how we see and sort ourselves. In this spirited tour of information architecture, organizational strategy, and systems thinking, Peter Morville draws from his latest book, Intertwingled, to reveal how everything is connected from code to culture.
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the "polar bear book"), Ambient Findability, Search Patterns, and Intertwingled. Peter is a co-founder and past president of the Information Architecture Institute. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. You can learn more at http://semanticstudios.com and http://intertwingled.org.
7:15pm – Q&A with Peter Morville
7:30pm – Interlude
7: 40pm - Optimal Sort, Card Sorting with Paddy McShane (In-Person)
• About Optimal Workshop
• How to build a card sort
• Doing a card sort
• Interpretation of the results of the UX Leicester MBIE card sort
• A quick run through of our other tools.
Paddy is a Customer Success Manager at Optimal Workshop. He works with UX researchers, designers and developers from around the world to help them get the most value from their subscriptions to Optimal Workshop's tools, thus helping them improve the internet for everyone. Think of him as the Nick Fury of UX, keeping a reign on all you UX superheroes. An Irish man who has returned to his homeland from a few years in New Zealand, he is now spreading the good word of successful UX in the northern hemisphere.
Optimal Workshop provide a web-based software aimed at improving the usability and findability of content on the internet. We are a growing SaaS business based in Wellington, New Zealand and more recently have set up a space in Dublin. Optimal Workshop customers include thousands of user researchers, information architects, interaction designers, usability consultants, web developers, content managers and experience design teams inside the world’s largest organisations.
Optimal Workshop provide four quantitative research tools and one qualitative research tool; each are must-haves in your User Experience toolkit in order to help improve website navigation, define information architecture, understand first click behaviour and capture qualitative research.
Please complete this card sort in advance of the event as Paddy will be taking us through the results:
8:30pm Q&A with Paddy McShane
8:45pm Closing talk by Clare Brace & evening sponsor Akendi
I look forward to seeing you there.
UX Leicester - Founder
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