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UX Masterclass: 20 Things You Need to Know to Improve your Website ROI
Tue 25 October 2016, 08:00 – 10:00 BST
USIO, a leading UX company based in Central London, have created a brief UX masterclass which focuses on 20 areas of UX to improve your ROI.
This free course will cover the processes which make up user experience design and how it can help your business. The course will last 2 hours including a Q&A.
1. What is UX
Definition and introduction. Why companies are focussing on it more and the user-centred design method. UX is not just usability and not just for websites.
2. Why UX is important
List a number of reasons, and explain why.
3. There is not “a UX process”
Each case is different, there are a range of tools and methods that we can choose.
4. How effective is a usability redesign.
After usability redesign - Increase +83% business metrics, high ROI because it’s cheap, relative to gains
5. Attitude and behaviour
Differences, and different UX methods to gather both types of information
6. Taking a closer look
Study: 64% of people contacting customer services do it due to a UX fail, which means: 2/3 of failure rate for a self service goal. Reasons for this and Air Asia FB page example.
7. Best practice for Call to actions
Duplicating main call to action can improve Conversion rate by 84%.
8. Testing is vital
Benefits of testing. Testing with 5 users: expect to solve 80% of usability issues. (show graph). 15 users needed to find all usability issues. 3 sets of 5 users better than 15 users.
9. Attention above/below the fold
Show some numbers about this. 80% attention above, 20% below
10. How users read the web
talk about this - show NN usability improvements
11. When offering different products/services, recommend one.
25% more sales when recommending product
12. Forms, do’s and dont’s
53% more quotes when reducing fields and other little tricks
13. Show value before sign up.
Talk about the benefits of showing the user the benefits of your product before making him sing up
14. Focus on benefits, not features.
10% increase in sign ups when explaining benefits instead of a list of features
15. Progressive disclosure
In general, increases conversion rates. Decreases perception of complexity
16. Good UX and brand loyalty
Good UX not only good for tangible business metrics, but also abstract facts like brand loyalty
17. The Business Benefits of UX
Good UX increases customer satisfaction, conversion rates and brand loyalty. Accessibility is vital in UX and is useful for many people. To create, redesign and optimise a product and how UX saves money in the long term.
The course provides:
- UX take aways
- Best practice examples for Design.
- Knowledge to improve your Information Architecture
- The Business Benefits of UX
On the day
Refreshments will be provided on arrival and we will answer any questions you have.