San Francisco, California
London, United Kingdom
About UX Mastermind
UX Mastermind is the place where seasoned UX Pros, UX-inclined PMs and DEVs share knowledge about UX for complex systems.
It's an exclusive community that’s focused on sophisticated systems, in fields such as big data, fintech, cyber, networks, enterprise applications, telecom, etc. UX Mastermind is about advanced UX methods and innovative solutions for overcoming mind-blowing challenges.
Who’s Behind It? Citi Innovation Lab TLV and 5IVE :: innovation & ux have teamed up to make UX Mastermind happen, facilitating hands-on workshops and well-targeted talks.
17:00-17:20 Gathering and networking
17:20-17:30 UX Mastermind introduction
17:30-18:00 How PM and UX cooperated to design a unique medical system inspired by video games
▄▀ Amit Daliot, 5ive innovation & ux
EPD develops a truly fascinating system for the treatment of cardiac rhythm disorders (can you imagine - the invasive procedure is viewed from within the heart!). The UX design steps will be described, and, in particular, the PM's roles during each and every step will be detailed.
18:00-18:30 Disruptive Product Innovation
▄▀ Yossi Zadah, AudioCodes
Introducing innovation the AudioCodes way - how to switch from "me too" reactions to taking innovative actions and gaining a competitive edge.
18:30-18:45 Coffee and snacks
18:45-19:45 Redesigning Citi Private Bank: Deep UX for a complex product
▄▀ Lior Zur, UX consultant working with Citi Innovation Lab TLV
How do you design a deep UX concept for the main application of Citi Private Bank -- a vast, complex and pivotal product? We'll explore insights and thinking-tools from the actual process, from the analysis phase through the design principles and information architecture. A few best practices will be derived for UX and Product Managers.
The event will be delivered in Hebrew.
* This program is subject to change.
Is This for Me?
UX Mastermind is intended for those who face overwhelming challenges of scale and complexity but won’t compromise on usability and aesthetic appeal.