San Francisco, California
London, United Kingdom
SOLD OUT!! Please note that this event is sold out. Due to security restrictions for the venue, we are not able to sell any last minute cancellation tickets at the door. Please do not show up without having a ticket as we will have to turn you away.
If you are looking to give your ticket away to someone else, you have to please let us know. Unless your name is on the list we will not be able to let you in.
Location – The Telegraph, 111 Buckingham Palace Road, SW1W 0DT.
About the event
Corporate strategy, commercial strategy, marketing strategy. Everyone needs a strategy. So what is a UX strategy? In this event, we invite practitioners with strong ideas on what they consider a UX strategy, from utilising design processes, building a team, to questioning the fundamentals of UX. Please join us for an evening of discussion at the UXPA April event.
Date - Thursday, 16 April 2015
18:30 - 19:00 - Mixing and mingling with drinks and nibbles
19:00 - 20:30 - Presentations (see below)
20:30 - 21:00 - Networking
Sponsor of the event
UXPA UK would like to thank Futureheads for their support in sponsoring our April event.
Talk to Be Kaler and her Futureheads team for your next career move or to find that special someone to enhance your team.
Making of Meaning: UX, empathetic design and learning by doing
Alex Barclay, Founder of The XDs, Strategy Lead of Accenture Interactive
Alex will showcase projects he’s run with his interdisciplinary UX design collective The XDs. He’ll talk us through how he and other XD members use UX design-led processes as a user centred research and development strategy to both set and solve problems, and to deliver more meaningful solutions.
The XDs (Experience Design Group) (http://www.experiencedesigngroup.org/)
We are a creative ‘do tank’. We accelerate learning and create more meaning for end users by applying a design and workshop based process. We make end user experiences more meaningful, memorable and more satisfying. We learn by doing. It’s as simple as that.
Working with UX to make designs real
Michael Le, UX Designer, The Telegraph
What is UX strategy?
Tim Loo, Strategy Director, Foolproof
Tim will cover foundation questions for UX strategy:
- Why UX strategy? What problem does it seek to solve?
- What is the relationship between UX strategy and business strategy, product strategy, etc?
- Are there new skills and techniques required to develop UX strategy?
- Why should UX professionals make great strategists? Why UX professionals often fail at strategy and strategic influence?
Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients. As a UX strategist, he works with global brands such as Intercontinental Hotels, Shell, Lloyds Bank and Eli Lilly to map and understand their existing customer ecosystems and build the UX vision, roadmap and KPIs for transforming their businesses around the new breed of digitally connected customers.
Tim will be a speaker in UX STRAT in Amsterdam, June 2015 (http://www.uxstrat.com/uxstrat_europe)
For more details and contact info head to the UXPA UK website.
When & Where
The UK Chapter of the User Experience Professionals' Association