San Francisco, California
London, United Kingdom
The Festival Management Masterclass is an intensive workshop designed to inform and inspire anyone involved in the business of creating, managing and developing festivals. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It festures sessions on key tasks and challenges for those involved in festivals both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.
The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Denmark, Norway, , Belgium, Singapore, Hong Kong, USA, Ireland and Finland.
Paul Gudgin has over 20 years experience in the management of festivals and events including the Aldeburgh Festival, City of London Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe during an exciting period that saw the event double in scale selling over 1.5 million tickets. Paul has become widely regarded internationally as a presenter and lecturer in the field of Festival and Event Management. He was the Visiting Professor of Festivals and Events at Leeds Metropolitan University. He has also been a key-note speaker at leading event conferences in Ireland, Canada, Australia, South Korea, New Zealand, The US and China.
10:00 Successful Festivals and Festival Cities
A review of trends and developments in festivals internationally. What are the keys to their success and what can be learned from their approach.
11.30 Developing Audiences
A session looking at how promote your festival with a creative approach to marketing, generating more press coverage and using social networking effectively.
14:00 Building Income
Developing a professional approach to securing sponsorship and looking at other ways of finding income for your festival.
15.45 Evaluation and Increasing Support
How to evaluate and promote your event in a way that builds support and commitment from key agencies, supporters and funding organisations.
Who Should Attend
Festival and event management professionals
Arts and event consultants
Managers from festival and event funding and support agencies
Festival Board members
Tourism and Economic Development officers
Museum, Library, Gallery and Venue managers
What Is Included
Morning and Afternoon Tea and Coffee
Here are some comments from participants at previous masterclasses taken from the post course survey.
The course was a vitamin injection in how to manage a festival and also how to evolve
it. In short: The ultimate Crash Course in festival management! City of Sodertalje
This Masterclass gave me a lot of high energy and fabulous new friends. Thanks Paul
for sharing your knowledge and the guidance you gave! Now I know how to increase
my festival! Kulturnatta Göteborg
All we talked about I can apply to my own way of thinking when it comes to our
event, and I got so many new ideas and also confirmation that what we do is right, which
leads me to believe that our dance festival will be even more successful this time
around. Thank you Paul for two packed, and inspiring days! Abundance International
The two days masterclass really stirred things up in a positive way. And we look
forward to showing our audience what we got for them. Festival Mooie Woorden
Great story’s, enormous amount of useful information and I met a lot of interesting
people. But above all it has given me a much wider view on (my) events.
I’m happy I participated this class. It gave me new energy and inspired me to think
about my own events and projects from another perspective - because sometimes
you can get stuck in your own way of doing things and then it’s good to get new
input. bazART, Center for Arts & Interculture.
Thank you for a lot of important information and a lovely opportunity to rethink my
own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the
course to everyone - high and low in the business. Salaam Filmfestival
The sky is the limit! The course confirmed in many ways that our little festival is on the
right track, and that gives us so much renewed energy. You can’t put a price in that!
The masterclass on festivals gave food for thought, presented in an inspiring and
refreshing way. CODA Oslo International Dance Festival
‘Paul has the amazing ability to coach event management professionals participating
in his Masterclass without them even knowing it! He inspires participants to think
and connect the dots in a creative way in order to create stronger programmes,
partnerships and networks for their festival and events. His passion is contagious
Culture Export Management and PR Lounge
The masterclass on festivals gave me lots of new insights and ideas. It also gave me
the possibility to evaluate the current approach. Furthermore it gave great energy
to our group and will lead to a better cooperation in (near) future. A must to for
everyone involved with the programming and (collective) promotion of festivals!
The Festival & Event Management Masterclass was one of the most useful courses
I’ve ever attended, with tons of practical advice and the chance to collaborate with
festival organizers throughout the region. Paul led us through multiple exercises that
produced some truly inspiring and innovative ideas. Go Western Newfoundland
I found the workshop both interesting, inspiring and helpful. I have gained new ideas
for my own festival and also important confirmation of things we have done that
seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø
Here are just a few of the festivals and organisations that have attended the Masterclass:
Abu Dhabi Tourism Development Co
Alice Springs Town Council
Baltic Jazz Festival
Calgary Arts Development.
City of Sodertalje
CODA Oslo International Dance Festival
Community Relations Commission (NSW)
Cork Choral Festival
Dublin Soul City Festival
Edmonton Tourism Marketing and Development
Emirates International Literature Festival
Festival International de Films de Fribourg
Fribourg International Film Festival
Harare Jazz Festival
Holland Animation Film Festival
Moreton Bay Regional Council
National Folk Festival (Canberra)
Ontario Arts Council
Pori Jazz Festival
Raleigh International Festival
Saskatchewan Festival of Words
Surrey Children’s Festival
The Arts House – Singapore
Uppsala International Guitar Festival
Vancouver International Wine Festival
Waterford Festival of Food
Yo! Opera Festival