Value Proposition: From Research Output to First Customer

Join QMI for a practical workshop designed to help researchers and academics translate their innovations into real-world impact. This session will guide you through the Value Proposition Canvas, a proven framework that helps align your research with genuine customer needs. By understanding what drives your target audience, you can increase your chances of securing translational funding, achieving industry adoption and attracting investment.

The workshop includes hands-on exercises and real-world case studies that demonstrate how strong value propositions reduce uncertainty and accelerate market entry. You will learn how to define a core value proposition and refine your messaging to better communicate the value of your work.

The session will be led by:

• Dave Page, founder of I2B Ltd, serial entrepreneur and deep tech spinout expert
• Joe Briscoe, Professor at Queen Mary University of London and founder of Aerosolar Ltd

This is a valuable opportunity to develop the tools and insights needed to move your research closer to its first customer.