Actions and Detail Panel
Valuing Yourself: Costing and Pricing your Work.
Tue 27 June 2017, 02:00 – 05:00 BST
Creative people often undervalue their time in comparison with other professionals. We’ll be looking at how to set a daily or hourly rate and, using your own work as the starting point, unravel the knotty issue of how to value your artwork for sale.
We’ll consider the factors you need to take into consideration when you put a price on your work and you’ll begin to build a pricing strategy. One of those factors is possible representation by a gallery or agent so we’ll explore what representation entails, what you might expect and how such relationships should be managed.
This will be a practical workshop that will put a value on something that you’ve already created.
The session will be run by Jo Coupe, a visual artist, working across sculpture, installation, video, sound and photography. Jo’s work is rooted in an ongoing investigation into impermanence and decay for which research acts as a starting point.
Jo was born in Stoke on Trent in 1975 and studied at Newcastle University and Goldsmiths College. Recent projects have included: Crystalline Energy, a residency with global aluminium producer, Rio Tinto Alcan (UK), and Rarified, a commission for Tatton Park Biennial (Cheshire, UK). Solo exhibitions include The Ashes of Other Elements, Workplace Gallery (Gateshead, UK), A Distance between Two Points, Airspace Gallery (Stoke on Trent, UK). Group exhibitions include Pertaining to things Natural, Chelsea Physic Garden (London, UK), Easy Does it touring to Supercollider (Blackpool, UK), Aid and Abet (Cambridge, UK) and David Dale Gallery (Glasgow, UK) Satellite Satellite, Workplace Gallery (London, UK) and A Foreign Encounter, Gallerie FOE (Munich, Germany).
Jo has work in several public and private collections and is represented by Workplace Gallery, Gateshead. She lives and works in Gateshead, UK.
This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by Arts Council England and Newcastle City Library