Video Editing for Beginners | Online Workshop for School Marketers

Schools need video content.

Reels, shorts, stories, meta ad campaigns, website banners, open day promo…

But paying agencies, production companies and freelancers to edit every single piece of content can get very expensive.

With just a few simple content frameworks, simple workflow templates and easy-to-use apps and AI tools, you can become a content factory.

Tom Crooke (Founder & Director of Bobbin) leads this step-by-step workshop covering the fundamentals of editing quality video content for social channels and websites.

• Apps & AI tools: Discover the best apps for easy video editing.
• Trimming Interviews: Turning long interview recordings to short soundbites.
• Voiceover: Recording, audio clean up and using AI voice changers.
• Essential Editing: Aspect ratio formats, cutting, trimming and sequencing.
• Captions: AI auto-captioning and animated subtitles.
• Final Export: Optimised export settings and uploading.

Learn to edit video content like this...

Workshop Leader: Tom Crooke

Tom founded video production company Bobbin | Unlimited Video™ in 2012.

After losing his grandad Eric to cancer, Tom was left £500 and was determined to spend it on something meaningful. So, he bought a DSLR camera, a 50mm lens, and an SD card (a tripod would have to wait).

Bobbin was born.

Since then, Tom has shot and edited over 10,000+ pieces of video content for over 250+ clients.

Creating award-winning video content for some of the world’s best-known brands, including David Lloyd Clubs, Louis Vuitton, Lloyds Bank, Penguin Random House, and Le Creuset.

Being entirely self-taught over the years without any formal training as a filmmaker, Tom is on a mission to empower others to tell their own stories by creating their own content.

Tom creates video content with a growing list of independent schools across the UK and is a regular guest speaker at Kingston University on content marketing.

Bobbin is a proud corporate member of AMCIS - the Association for Admissions, Marketing and Communications in Independent Schools.

This workshop is designed for beginners with no previous video editing experience.

Full click-by-click guidebook and session recording provided for all attendees.

"Bobbin's Content Days and workshops are genuinely transformative." - H. Reeks | Marketing Manager | The Downs School

"Excellent workshop." - R. Hitchcock | Admissions | Witham Hall School Trust

"Very insightful with lots of useful tips and advice" - A. Atkins | Marketing Manager | Reed's School

"Really was refreshing to gain useful tips and meet a supplier that has tapped into a customer need. I'm obssessed." - S. Allen | Head of Marketing and Admissions | The Gregg Schools