Welcome to Video for Growth: A Practical Guide to Video for Brand, Social & Search!
Join us for a practical, insightful workshop designed for business owners, in-house marketers and marketing maangers who want to harness the power of video to drive brand visibility, improve social performance, and enhance their presence.
Whether you’re looking to tell a compelling brand story, improve your video content strategy, or make your videos work harder across platforms, this session will give you the tools and techniques to make it happen.
Hosted by Gumpo, a creative and strategic marketing agency that helps brands grow with bold content, smart design, and data-backed decisions. With a combined expertise in content, video, design, and digital strategy, Sophie Awajan & Nick McCulloch will walk you through how to make video a high-impact part of your marketing toolkit.
What we’ll cover:
Why Video? Why Now?
- A look at the current state of digital and why video should be at the heart of your strategy in 2025 and beyond.
Brand Identity & Design
- How to bring your brand to life through motion, with principles that grab attention and hold it.
Social Content Strategy
- How to think platform-first, test what works, and build a consistent, visible brand presence using video.
Video for Search
- How video can boost brand discoverability and contribute to your wider SEO strategy.
Formats, Flexibility & Scalability
- How to get more mileage out of your content, from one strong video to dozens of assets across platforms.
Results, Trust & Collaboration
- Real-world examples of what works, and how to collaborate with your team (or agency) to make great content happen.
Interactive Workshop
- A hands-on session to help you start planning video ideas tailored to your business goals.
Looking forward to seeing you there!
