£594 – £774

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Location

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Prospero House

241 Borough High Street

London

SE11GA

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Video in Recruitment: a how-to guide!

Video has transformed the way we communicate with customers, staff and now candidates. Why? Because it’s more effective than any other form of communication. It’s what people want to see.

Research shows audiences are more likely to pay attention to video content and they find it more memorable.


  • Video job ads get 800% more engagement than traditional text ads (Recruitment International data)
  • Video job ads have 34% more applications than traditiona text ads (Career Builder data)
  • Video content will make up 82% of ALL internet traffic by 2021 (Cisco research)
  • Video content gets 1200% more engagement on social media than text & video updates COMBINED!

This practical workshop starts by highlight the many ways & strategies for using video in recruitment - including, but not just, for creating more effective job & career content.

Then, you'll become part of a production 'crew' to plan, shoot & edit your own video content on the day! You’ll learn how to use a smartphone to create 'rough & ready' content that's great for point-of-need purposes as well as using more sophisticated equipment to create high-quality 'pro-sumer' level content.

We'll also run through a live demonstration of the expert editing hints, tips & techniques that you can use to create high-quality, compelling videos that will elevate your content above that of your competitors.

This is a fun & interactive, practical, DIY workshop!



Who Should Attend?

This workshop is essential for any recruitment / employer brand team that wants to be able to plan, shoot and edit their own videos for social media, YouTube or their careers website.

The course will provide invaluable hands-on skills for anyone with an interest in recruitment, recruitment content marketing, or employer branding.



What will I Learn?

By the end of the session, you will understand:

  • How video can be used to support & enhance every stage of the candidate journey – from initial awareness to application (and beyond).
  • How to prepare for a video and come up with a story people will want to hear.
  • What equipment you need, how to you use it and how much does it cost.
  • How to shoot & capture high-quality video content.
  • How to make your videos that will stand out from the crowd.
  • How to edit your video it to tell your story effectively.
  • How to add music, effects and brand graphics to make it look more professional.
  • How to find & target your audience through effective distribution of your content.
  • How to use metrics to track & evaluate success





Workshop Duration & Timings

This one-day workshop runs from 9.30am – 4.30pm approximately:

09.30 – 09.45 Intro & Objectives – Why Video?

09.45 – 10.30 Video for Recruitment Strategies

10.15 – 10.45 Pre-production, preparation & planning

10.45 – 11.00 Coffee & Biscuits

11.00 – 12.30 Production: Camera, Audio & Lighting

12.30 – 13.30 Lunch

13.30 – 14.15 Post-Production: Assembly & Storytelling

14.15 – 14.30 Shooting for Instagram

14.30 – 14.45 Coffee & Cakes

14.45 – 15.45 Finding your Audience

15.45 – 16.00 Metrics

16.00 – 16.25 Practical assignment

16.25 – 16.30 Summary & Review


We also deliver in-house workshops to your entire team – exact timings will be tailored to suit the client.



InSource Talent & Touchpaper

InSource Talent is a training & consulting business specialising in In-house Recruitment Transformation. We offer a range of services designed to help companies develop their own high-performing, specialist, in-house recruitment & resourcing functions.

Touchpaper is a new kind of creative marketing agency offering a blend of strategic nous with tactical get-up-and-go. We’re experts in digital marketing, social media, SEO, but first and foremost we’re storytellers. We find creative ways to get companies noticed for all the right reasons.

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Date and Time

Location

Etc Venues

Prospero House

241 Borough High Street

London

SE11GA

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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