VIDEO-MAKING FOR BUSINESS & SOCIAL MEDIA™

At this day-long workshop you discover how to create professional looking NO-COST videos using only the tools you already have — your laptop and your mobile phone, saving you £000s in production costs.

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"MOST VALUABLE COURSE"

“I can honestly say, without doubt, it was the most valuable course I have ever taken, based on the tangible elements I could take away, as opposed to just ideas and concepts …” - Samuel Russell, Marketing Executive, Fairfax Meadow Ltd

"FANTASTIC!"

"It was fantastic! I would most definitely recommend the workshop to others who are looking to up skill themselves on video and audio. I can’t wait to start creating videos for my organisation!” - Ella Honey Sunley, Youth Engagement Officer, Hawk Training Ltd

"AN AWESOME COURSE!"

“Thank you for this AWESOME course [it was] very practical and a perfect way to get started using and creating your own video material with your smartphone. Martin was a great presenter with a wonderful sense of humour; a genuine teacher who cared about every delegate in the room.” - Paul Proctor, Marketing Manager, Simply Horses Equine Vet Services

"AS GOOD AS AN AGENCY"

“We definitely left the workshop with the skills we needed to create our own videos that, not only look as good as something you’d pay an agency to create, but also cost nothing more than just our own time.” - Carly Rands, internal communications business partner, British Gas plc

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WHO WILL BENEFIT FROM THIS COURSE?

Marketing professionals - Create a constant flow of video content for lead generation

Human Resources - Ideal for internal communications and engagement

Training Professionals - Achieve your skills development objectives for employees

Small Business Owners - Save money on your marketing and gain more online presence

Sales People - Create customer-specific video proposals and messages

Exporters - Design product demonstrations over distances without the need to travel

WHAT WILL YOU LEARN ON THE DAY?

Video marketing has come of age. With the explosion of mobile computing, everyone has access to this persuasive medium, with most people preferring to watch, not read information… Video-Making for Social Media™ from Micomms Ltd teaches you how to create your own professional-looking NO COST videos using only the tools you already have on your desk: your laptop and your mobile phone… while, at the same time, creating the kind of results you’d only expect from a professional video company!

The secret is in the structuring...

On this informative and fun training session you learn all the tricks of the trade that video companies use every day:

• How to structure, write and deliver your script
• How to conduct a filmed interview
• The golden rules of video and still photography
• How to put movement into still images
• How to find and use free music and special effects
• How to edit everything together for professional results
• Developing your video communication strategy … and much more!

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SESSION CONTENTS

1-DAY WORKSHOP — Make a Video with your Smartphone and Laptop

The sessions are designed to help you plan and execute your video project, with hands-on exercises along the way:

SESSION 1.1 Introduction - Living in a video world
In this session we briefly look at the dramatic increase in the use of video in social media; people’s viewing habits and their expectations.

SESSION 1.2 Training – structure, engaging, stakeholders
If your video doesn’t engage, viewers will click away. We show you how to avoid this by structuring your content — and planning your project for best results.

SESSION 1.3 Words - Structuring and writing your script
‘Where to start’ is the most difficult bit. We help you to decide your objectives, clearly identify your target audience and what they will want to see. Then we look at structuring and writing your script.

SESSION 1.4 Sound - Recording your voice-over (coaching)
Natural performers will love this session! If you’re a little more timid, you’ll be pleased to know that you’ll get full support to build your confidence. Even if you’re not doing your own VO, you’ll learn how to direct someone else more effectively.

SESSION 1.5 Music - Finding & mixing copyright-free music
Music can make a tremendous difference to the impact of your video, if used carefully. We show you where to find music and how to stay clear of copyright infringement dangers.

SESSION 1.6 Visuals - Pics & Clips: Golden Tips
How many pictures have you taken and forgotten about? Thousands? Still pictures are invaluable for video-making. Here, you learn golden photography rules and how to take the kind of video footage the pros would envy!

SESSION 1.7 Interviews - The ‘Happy Customer’ interview
A well-filmed interview can create a huge amount of credibility for your message. We show you how to ask the right questions and capture everything on video the way the professionals do.

SESSION 1.8 Editing - It’s all in the edit
Editing is the make or break of any video. We introduce you to easy-to-use editing software and show you everything you need to know to edit and master your video, ready for uploading onto the web.

SESSION 1.9 Social Media - Publishing and distributing
We look at YouTube, QR codes and discuss how you can use your videos to great effect — and how to get more people to watch them.

SESSION 1.10 Review - Questions and Answers
This bit is short because Q&A happens all day — and besides, you’ll be aching to start filming your next masterpiece!

WHAT WILL YOU NEED ON THE DAY?

You can simply watch and take notes. But we highly recommend that you join in and do the exercises yourself — so if you want to ‘create as you learn’, you’ll need:

1. Mobile phone — video-capable phone (smartphone is ideal)
2. Your Laptop — (with ideally a minimum of 2Gb RAM)
3. Free video software download (we'll provide this FREE)
4. Free audio software download (we'll provide this FREE)

We’ll send you links to free software a week before your training day.

FREE WORKBOOK

To help you remember all the useful skills and techniques, you'll receive a superb handy full-colour workbook that tells you everything you need to know.

Book your course TODAY!

Knowing how to create professional video presentations will put your business leaps ahead of the competition. You already have the tools — now all you need is the knowledge.

Special Rates
6+ delegates? Let’s discuss discounts: web@micomms.co.uk

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AVAILABLE ON REQUEST - DAY 2

By popular demand we have added an optional DAY 2 to cover more advanced video-making skills. This includes learning techniques such as Green Screening, Presenting to Camera Techniques and more Advanced Editing skills. This is normally available as IN-HOUSE training for a minimum of 2 people - just contact us via web@micomms.co.uk to arrange a date.