When you run a small business, it's all about you and your staff. People buy people and one of the most effective ways for potential customers to get to know, like and trust you, is to see and hear you talking enthusiastically about what you do and sharing your expertise. But going out and doing that in person is time-consuming. Video marketing is a great way to get in front of lots of people without leaving your office. And the good news is, your smartphone will allow you to create good quality videos whenever you like.
Who's the course aimed at?
Business people and bloggers who want to make their own videos to share on YouTube. It will also help those who want to make the best of their smartphone for live streaming on Facebook and Periscope. So if you plan to video blog, or just want to capture customer testimonials, this course will help you.
Pre-requisites: None - just bring your iPhone or Android phone
Length: 3 hours
Why do I need to learn to create video on my smartphone?
We're regularly told that using video to promote our goods and services helps with attracting new clients to our businesses. But if you're a small business, just starting out or you want to videoblog regularly, employing a professional filmmaker to create your content is probably impractical.
The good news is if you own an iPhone 4 or better, you've got a good quality video camera in your pocket or bag.
What will I learn?
This course will show you how to use it to create your own business videos with minimal investment. It covers:
Tips and hints on how to structure your video content to keep your audience watching
What equipment you need to buy - and what you don't need to buy
Ideas for lighting and composition to show you at your best
Tips and hints to get the most from your phone's video capabilities
How to edit your film in just a few minutes to give it a more professional feel
How to share your film effectively on YouTube
How to check that your videos are engaging the right audience
You'll also get a course booklet plus 30 days complimentary email support to help you implement what you've learnt.
£79 per person
Feedback from previous participants
"What an info-packed course. Just brilliant." - Carrie Rose
"I think Linda is brilliant at teaching this stuff. Very approachable, easy to follow, friendly, confident and confidence inspiring, and great fun." - Alex Patchett-Joyce
"Essential for anyone growing their business. Highly recommended!" - Carie Lyndene, The Success Coach
I've got an Android phone - is this course still of use to me?
Yes if your phone will shoot HD video or better. If you're not sure, do an Internet search for the specification of your model of phone and look for the camera details. If it says it will do 1080p video, then it should be good enough quality to use for video blogging. The software I use for editing on the course is iPhone specific but there are equivalent apps on Android that work in a very similar way.
Do I need to spend lots of money on extra equipment to make videos with my phone?
No, you can start using video for your business using just your phone. You might want to invest in a tripod, which can cost as little as £5, and possibly a microphone but you can get a really good quality one for around £25. There is free video editing software too.
Will I be videoed during the course?
No, I'm not going to put you on the spot. We'll do some short videos so you can practise editing but you don't have to be on screen. I recommend that you do get used to being on camera but you can practice that using my free 5 step "Getting comfortable on camera" online course in the privacy of your own office or home before or after the workshop.
How many people will be on the course?
I take a maximum of 7 so you'll be assured of individual attention.
What's your cancellation policy?
Tickets are non-refundable but you can send someone else in your place if you wish. Please email firstname.lastname@example.org or phone 01926 495507 with details of the replacement participant so we know who's coming.
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