Video Product Development Online Training

Learn to develop and structure engaging video products efficiently online.

Overview:

Making a good video is one thing. Developing a video product that’s engaging, structured, and actually usable? That’s another kettle of pixels. This online course walks you through the planning, design, and delivery aspects of video product development—from idea to upload, minus any over-engineering or industry fluff.

Ideal for content creators, marketers or educators, it covers storyboarding, scripting, production strategy, audience targeting, and more. You’ll focus on the business end of creative output—without needing to know what a ring light does.

Learning Outcomes:

• Understand the lifecycle of a video product from start to end.
• Learn how to structure content for target audience engagement.
• Explore pre-production planning and media formatting decisions.
• Identify key elements for publishing and distributing content.
• Understand quality control and feedback implementation.
• Learn how video supports branding and communication goals.

Who is This Course For

• Digital marketers producing promotional content
• Training managers designing internal video programmes
• Entrepreneurs wanting to present products via video
• Freelancers offering video services to clients
• Teachers creating digital learning materials
• Content strategists planning video campaigns
• Social media managers aiming to expand media reach
• Anyone serious about organised video content creation

Career Path

• Video Content Developer – £30,000 average per year
• Digital Marketing Executive – £28,000 average per year
• Media Production Coordinator – £32,000 average per year
• E-learning Designer – £34,000 average per year
• YouTube Channel Manager – £27,500 average per year
• Video Marketing Analyst – £31,000 average per year