Virgin StartUp Masterclass Bournemouth : How to Use Podcasts to Grow Your B...

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Masterclass: How to Use Podcsting to Grow Your Business

This brand new masterclass led by Alex Chisnall, host of iTunes Top 100 show "Screw it, Just do it", will show you the key steps to follow when using podcasting to grow your business.

Getting started is actually easier than it looks.

The secret’s out, podcasting really isn’t that difficult to get started. People often assume that podcasts require a lot of fancy equipment and a large investment, and while you certainly can get to that point, you definitely don’t have to start there.

Key Takeaways:

  • How to launch a podcast with just a computer, an internet connection and a mic.
  • How to grow your audience and create a community of raving fans
  • How to reach new audiences, build relationships and benefit from increased conversions
  • How to build your profile by interview swapping with other podcast hosts
  • How to ask for ratings and reviews correctly - at the right time and in the right place
  • How to show up in the 40 million online searches that are made every month in iTunes
  • How to repurpose episodes into other forms of content.
  • How to monetise your podcast
  • How to reach 'critical mass'

'How to Use Podcasts to Grow Your Business' is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools to launch and grow an awesome business!

About This Class:

From Gary Vaynerchuk to Steven Bartlett and from the BBC to TED, the world is sitting up and taking notice of the power of podcasting.

The way content is being delivered and consumed will never be the same. These individuals and multi-million dollar companies have all decided podcasting to grow their business was something worth learning about.

Maybe you should to?

Who is it for?

  • You are new to podcasting and are considering it as a strategy to grow your business.
  • You have launched a podcast and want to learn the strategies and growth hacks to enable you to grow your audience and your business.

What will you takeaway from it?

  • An understanding of what opportunities exist to use podcasting to grow your business
  • An understanding of whether podcasting is actually right for you and your business
  • Understandings of what works and what doesn't - the do's and don't's and why 99% of podcasters get it wrong
  • What your audience want to hear from you that will enable you to engage with them and grow your business
  • The key next steps you need to take to get your podcast on the right path


This is for both those who are thinking of launching a podcast, and for those who already have launched a podcast but are looking to take it to the next level and use it to start to grow their business.

We ask you to familiarise yourself with the podcasts already in your chosen market and to think about your ideal podcast listener. You can then make an informed decision on using podcasting as a tool to grow your business as we work through this masterclass.

You may want to bring a laptop as well as a pad and pen, so you can work along as you go through the course.

About the Instructor:

Alex launched his career with BBC Radio, interviewing both current affairs and sporting figures for their daily news programme, and went on to host his own entertainment show.

He left to travel the world with Virgin Atlantic Airways where, inspired by working for Sir Richard Branson, he left to start a number of startups in the health and fitness industry, both online and off-line.

He then put the knowledge gained into mentoring entrepreneurs for both Ymca and later, Virgin StartUp.

From there he used his expertise to work for Virgin StartUp as a business advisor, and has helped over 200 business to date. Alex then set up his own business called StartUPU, who are now a regional provider for Virgin StartUp funding. Alex and his team help entrepreneurs all over the country start and grow their businesses through a regular event programme, Virgin StartUp funding and his podcast.

As part of his strategy to grow his own business Alex launched his podcast, "Screw it, Just do it".

This has gone on to become a Top 100 iTunes podcast and hosted guests such as Innocent Smoothies founder Richard Reed, Ted Baker founder Ray Kelvin and reality TV Star and Candy Kittens founder Jamie Laing to name but a few. Alex's combination of business and podcasting/radio experience ideally places him in a position to help you use podcasting to grow your business. And he wants to share his experience to help you grow your business using podcasting.

Podcasting is the fastest growing form of media - what are you waiting for?

Terms and Conditions:

i. By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin group.

ii. Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii. Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv. You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v. You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi. Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

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