£35

Virgin StartUp Masterclass: Marketing Strategy 101

Event Information

Share this event

Date and Time

Location

Location

66 Porchester Road

London

W2 6ET

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Virgin StartUp Masterclass – Marketing Strategy 101

Marketing Strategy 101 is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to launch and grow awesome businesses!

About this class

At Virgin we’ve built business after business off the back of our irresistible brand and we want to share our expertise with entrepreneurs and start-ups to help them create the Virgin’s of the future.

Now is the time to take action but we all know fail to plan, plan to fail. Make your first action to create a strategy around your marketing plan.

As Startups we have limited resources and the name of the game is to grow fast. In this class we will create a optimised plan to reaching your market.

Who is this for?

  • You have a great business idea but you need help working out your go to market strategy
  • You have wasted money and valuable time on advertising and you want to work out what went wrong.
  • You could be working on your business plan but have got stuck on how to work out growth trajectory.
  • You already have a business but you want to grow

Masterclass – Course Outline

Part one – Your business

- Why do Marketing?

- Your Pitch

- Your Values

- Customer or Consumer?

- Customer Personers

Part two – Strategy

- Metrics

- Tribes

- Distribution Channels

- Tools

- Planning


Part three – Content Strategy

- Outcomes

- Your story

- The right channels for you

- SEO

- PPC

- Present your plan


Takeaway

This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your brand proposition as you go through the masterclass.

You might want to bring a laptop as well, so you can work along as you go through the course.


Preparation

This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your brand proposition as you go through the masterclass.

You might want to bring a laptop as well, so you can work along as you go through the course.

About the instructor:

This course will be delivered by Matt Doyle, Matt is the CEO at Launchcloud.

Matt is an expert in software product development. He has run product teams to build apps in Dallas, San Francisco and London.

Matt is the CEO and founder of Launchcloud a B2B data collection and automation tool for teams. Launchcloud is used by big brands like Coke, The Woodland trust and Nintendo to collect market intelligence. Matt and the Launchcloud team attended a Techstars based business execrator in the USA so are very familiar with intense pitching and hustling. Launchcloud is a Virgin Startup funded business and Matt has continued to contribute by been at Virgin as an ambassador, speaker, mentor and writer.

Terms and Conditions:

i. By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin group.

ii. Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii. Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv. You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v. You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi. Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

vi. Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.

Share with friends

Date and Time

Location

66 Porchester Road

London

W2 6ET

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved