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Virgin StartUp Masterclass: Re-thinking your Target Market

Virgin StartUp

Thursday, 26 October 2017 from 18:30 to 21:00 (BST)

Virgin StartUp Masterclass: Re-thinking your Target...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
General Admission 26 Oct 2017 £35.00 £0.00
* Prices include VAT

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Event Details

Re-thinking your target market is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to start, fund and scale a successful businesses.

This class is part of the Step Up Masterclass Series – for start-ups looking to scale. Click here to find out more and receive a discount on the individual admission price when purchasing the whole series.


About this class

One of the main reasons startups fail to scale is because we put a lot of effort and money into targeting the wrong type of customer. We get traction and we think, 'that's it' - product-market fit has been achieved and now its time to invest all our effort in marketing.

We generate lots of interest and leads but fail to convert into sales. More often than not, we haven't quite nailed who are product or service is specifically for. It's time to re-evaluate who we think our customer niche is and how we are going to reach them.

This brand new workshop led by Ben Keene, entrepreneur and head of The Escape School.

Key takeaways

  • Clarify who you think your customers are;
  • Look at good and bad examples of customer development;
  • Develop a new Customer Personna for your business;
  • Write a simple strategy for how you are going to reach this audience.

Who is this class for?
Anyone looking to clarify who their target market is and how to reach them.

This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your own customer development strategy as you go through the masterclass.

About the Instructor
Ben Keene has built and run startups for 15 years (including Tribewanted, Rebel Book Club & Escape the City) - he is currently leading the Escape School - helping people escape jobs they don't like and start businesses and new careers.

Terms and Conditions:

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.


ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.


iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.


iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.


v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.


vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.


 vi.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.

Do you have questions about Virgin StartUp Masterclass: Re-thinking your Target Market? Contact Virgin StartUp

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When & Where

66 Porchester Road

W2 6ET
United Kingdom

Thursday, 26 October 2017 from 18:30 to 21:00 (BST)

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Virgin StartUp

Virgin StartUp is the not-for-profit Virgin company for entrepreneurs. We provide advice, funding and mentoring to entrepreneurs across the UK looking to start or scale their business.

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Virgin StartUp Masterclass: Re-thinking your Target Market
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