Virgin StartUp meetup: How I made social media work for my business
Social media is no longer just an optional channel for startups and small businesses. It's an essential way of connecting with your audience and getting your brand out there in front of people - plus it's much cheaper than other, more traditional, marketing channels. However, with hundreds of thousands of brands clamouring for attention, how can you ensure that your social media efforts add value? With a social strategy, that's how. Come and meet those who are putting social media at the forefront of their business and find out how and why you should do the same.
Ernestina - Founder of Milk Tooth LDN
Ernestina Potts is Founder of Milk Tooth LDN – a fashion house dedicated to standout earrings. She believes that one way to challenge gender inequality is for women to feel empowered to be bold with their own personal style choices, whatever the setting. Milk Tooth offers a mix of upcycled vintage one-offs and original designs inspired by female icons throughout time. Ernestina has a background in TV production and brand communications. She launched the business with her partner just over a year ago and continues to work full-time as Head of Campaigns for Virgin, alongside creatively directing Milk Tooth LDN.
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iii. Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.
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