Virgin Startup x Doing business with Virgin Atlantic

Inside Virgin Atlantic: How Brands Get Onboard ✈️

Ever wondered what it really takes to see your brand flying high with one of the world’s most iconic airlines? Join Shiada Drysdale, Manager Inflight Services Food & Beverage at Virgin Atlantic, along with the wider procurement team who manage everything else onboard, for an exclusive backstage pass into how Virgin Atlantic sources, tests, and brings new products to life.

In 30–40 minutes, you’ll discover:
✨ Real examples of startups that have successfully trialled or launched onboard
✨ Where the real opportunities lie from onboard sampling to testing innovative products
✨ How Virgin Atlantic evaluates procurement decisions and what makes a product stand out
✨ How your product moves from concept to passenger and the key touchpoints that make it successful

Then, stick around for a 40 minute live Q&A where your pre-submitted questions could be answered by Shiada and the wider team.

After the presentation, we’ll open the floor for a 40-minute Q&A where we they will be answering pre submitted questions that matter most to you. Everyone can submit one question in advance, and we’ll pick them at random to be answered live.

⚡ Important Disclaimer: This isn’t a pitch event. It’s about giving founders the inside track on procurement and helping you understand whether your product could be a fit in future.

However if you’d like your details shared with the team for possible follow-up, you’ll have the option to send us your website link after you have attended the session.

So, is this workshop really for you?

This event is only for founders who have already started a business and would like to understand what the procucrement process at Virgin Atlantic looks like. If that’s not you just yet, check out our other support programmes. You can grab a ticket for this event by clicking on the available tickets below.

Or are you looking for more this event is included as a perk of being a Virgin StartUp Premium member, a community built to support your entire entrepreneurial journey.

For just £20 a month your membership gives you:

• Access to Doing Business with Virgin Atlantic plus other premium events throughout the year
• A full suite of resources tailored specifically for founders
• Ongoing peer and expert support to help you grow your business

If you’re ready to invest not just in one session, but in a whole ecosystem designed to help you succeed, sign up for Virgin StartUp Premium today to secure your spot.

Virgin StartUp Event Terms & Conditions

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Eligibility to Attend

This is a curated event specifically for individuals who have already started a business. By registering, you confirm that you are a founder or co-founder of an existing business. Virgin StartUp reserves the right to review attendee registrations and may cancel and refund tickets at our discretion if we believe an individual does not meet the eligibility criteria.

When you book your ticket, you’ll be asked a few short questions. These aren’t meant to put you off; they simply help us make sure the workshop will be genuinely useful for you and your business. We can’t wait to welcome you and share this behind-the-scenes Virgin experience.