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Virtual & Augmented Reality Sports & Entertainment Innovation Summit: Euro...

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Radisson Blu Portman Hote

22 Portman Square

Marylebone

London

United Kingdom

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Virtual & Augmented Reality Sports & Entertainment
Innovation Summit: Europe
Brand Activation. Fan Engagement. OTT & Broadcast Strategy. Gamification
How Immersive Technology Can Increase Interaction, Engagement & Return on Investment for Brands Across Sports & Entertainment Industries

London, April 18-19


The Event

Following the huge success of our World Virtual & Augmented Reality Sports Innovation Summit in San Francisco in November ’17 we are delighted to bring the Summit to London on April 18-19 2018 with a wider focus looking at the business applications and brand engagement opportunities for immersive technology across the sports and entertainment industries.

The global entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017. Sports, Gaming and Entertainment present the biggest mediums for engagement in the key target demographics for leading consumer facing brands.

The greatest issue for marketers, brand strategists and business development teams is the ability to consistently engage, and maintain engagement with key demographics, notably the 16-25 age group.

Virtual & Augmented Reality: Sports & Entertainment Innovation Summit: Europe is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the intersection between the digital and physical spaces and is the platform for further engagement and reach.

As we witness the rise and question the relevance of the ‘Experience Economy’ the real world web is the business critical link between customer experience and real value for marketers.

This is the combination of Immersive Reality, Brand Interaction and the Internet of Things – it defines how we target, follow, track and engage with existing and target audiences to optimise new and current campaigns.

Virtual & Augmented Reality: Sports & Entertainment Innovation Summit: Europe is about how we realise and define the future and business cases for brand marketing strategy and ROI across the sports and entertainment industries.

Key Topics Include

  1. The Real World Web – Intersection of Digital & Physical

  2. Immersive Technology – AR/VR/MR

  3. Internet of Things & Digital/Brand Strategy

  4. Rise & Relevance of the ‘Experience Economy’

  5. The Role of Emotion in Brand Experiences

  6. Commercial Strategy & Business Case – ROI

Visit: www.virtual-reality-sports-innovation.co.uk/

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Date and Time

Location

Radisson Blu Portman Hote

22 Portman Square

Marylebone

London

United Kingdom

View Map

Refund Policy

No Refunds

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