San Francisco, California
London, United Kingdom
At simply-communicate we want to keep you up to date with the vary latest channels to animate your network and drive home messages with impact
Part 1: Virtual Reality for Business
Are you excited about VR and are not sure how to make it part of your business marketing and communication mix?
This two hour workshop is exactly what you need. You’ll fast track through the different typology of VR experiences, learning about real case studies of VR in business, and creating your first VR content that you’ll be able to share with your boss (and your friends).
Here are the topics we’ll cover:
- Using the right terminology
- Hardware and software landscape to generate and consume content
- Hands-on lab: how to create, edit and publish your own photo spheres and watch them in Google Cardboard
- Introduction to 360 video and 3D virtual tours
Each attendee will receive a Google Cardboard kit as part of the workshop. Participants are invited to bring their own smartphones and / or tablets for the hands-on session.
About the instructor
Paolo Tosolini is the founder of Tosolini Productions, a Seattle based digital agency specialized in business storytelling through emerging technologies, including interactive touch displays, VR, 3D Virtual Tours and 360 media.
We first met Paolo when he was New Media Business Manager at Microsoft in the US, where he was regarded as subject matter expert and led new media initiatives.
He launched and ran Academy Mobile (first of its kind SharePoint-based social media enterprise platform) utilized by employees to exchange confidential knowledge, best practices and communications via online audio/video.
He led Academy Mobile to 8 industry accolades, including 2008 Digital Marketing Excellence Award presented by Microsoft CEO.
Now he works extensively with Microsoft on using virtual reality in their marketign and internal communications.
Part 2: User Generated Video for the corporate marketplace with SeenIt
We have long been admirers of the popular video app Seenit. as well as using it ourselves we have seen it successfully introduced at Rolls Royce, Dentsu Aegis, the BBC and HSBC.
In this hands-on workshop SeenIt founder Ed Pearse Wheatley leads a workshop in how to combine social groups with user-generated video,
Learn how a message is stronger when you can combine the efforts of all your colleagues through authentic storytelling. Using Seenit, you will discover how to connect your community voices from around the world to build stories, which move and empower, educate and inspire others.
The platform allows you to build the most powerful, trustworthy on the ground camera crew in the world.
Just bring a smartphone, download teh app and you re up and running in a workshop that will transform how you approach video in the workplace.
The app can be accessed only by invitation which you can “push out” a message to your target audience of users anywhere in the world, asking for specific footage and giving feedback about video that they have already shot.
"It’s a way to continuously communicate with and grow your crowd,” says co-founder Emily Forbes. “One of the ways that crowds want to get involved in content is they want to be recognised and to improve their filming."
Seenit is less about crowdsourcing and more about co-creation of content with a community of users. Learn the lessons from HSBC who have used the app for internal communications. They are “very nervous about openness and social media” and like the fact the app “makes everyone seem human and approachable” in a protected environment.
Save This Event
Ellwood Atfield Gallery
34 Smith Square
SW1P 3HL London
The community for internal communication professionals.