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Virtual Reality & Bike Tourism – The Future for Tourism in Scotland?

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Glenmoriston Town House Hotel

20 Ness Bank

Inverness

IV2 4SF

United Kingdom

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The workshop will be presented by Developing Mountain Biking in Scotland, Mountain Bike Centre of Scotland and is supported by Highlands & Islands Enterprise. It will be held at Glenmoriston Hotel, Inverness on September 27th.

Virtual Reality & Bike Tourism – The Future for Tourism in Scotland?

They are currently two of the fastest growing areas within tourism in Scotland - Virtual Reality (VR) and Bike Tourism. This workshop will highlight the new VR technologies open to businesses, present cutting edge technology being developed within Scottish academia and, for businesses new to bike tourism, an overview of the market and how businesses can attract more cycle tourists.

Currently there are over 18 million users of VR worldwide. However experts are predicting that the growth in headsets is to be exponential with more than 200 million VR headsets will be sold worldwide by 2020 and, by 2019, 2 billion smartphones will be VR enabled. Bike tourism is booming in Scotland with leisure cycling and mountain biking tourism annually contributing over £315m per annum to the Scottish economy.

This exciting workshop will bring together leading innovators in VR technologies with mountain biking and cycling tour operators, accommodation providers and other activity providers to inspire business to academic collaborations, business to business partnerships and an upgrading of the level of service towards bike tourists.


Provisional Agenda

10.30am Networking and Coffee

11.00am Introduction - MTBCOS

11.15am What are the latest Virtual Reality technology advances and how can they be used to inspire more cycling and mtb tourism?

11.35am Key note speaker - What are the new trends and technologies to drive growth in the tourism industry?

11.55am Private sector case studies

12.25pm Digital Resources from Cycling Organisations

12.35pm Audience - Speed Pitching

1.pm Lunch and Networking

2pm Event Close


Audrey MacLennan, Senior Tourism Manager, for Highlands & Islands Enterprise, explains why they are keen to support the workshop

“New technologies and innovations are increasingly defining how consumers search and book holidays, and how tourism businesses market their products and services to those customers. Businesses in the Highlands and Islands are growing their digital offering and are keen to innovate and move to the next level. This workshop will generate new and innovative ideas for bike and cycling tour operators to incorporate VR into their businesses. It is these continuous changes and different ways of doing business that can present new opportunities for tourism businesses and destinations across the Highlands and Islands. It is a great opportunity to bring together two sectors which will both see growth into the future.”

Businesses who are inspired through the workshop will be given opportunities to network and meet potential collaborators. They will also be supported through the Mountain Bike Centre of Scotland (MTBCoS) if they feel there is an opportunity to engage with academia.

Danny Cowe, Business Development Executive of MTBoS, explains the benefits of these collaborations:

“When we run these events it exposes forward thinking businesses to engage with the latest innovations which are being developed through academia. What we find is that businesses are inspired and can relate the advances in new technology to their product or service – this leads to innovation and new ideas being developed. Our role is to not only set up these events but to provide ongoing support to businesses and academia to realise these innovative ideas.”

The workshop will also target businesses involved in the supply chain of bike tourism, such as accommodation providers and other activity providers, and provide advice, support and information on how they can improve their offer for cycle tourists and attract more of them to their business.

Graeme McLean, project manager of Developing Mountain Biking in Scotland (DMBinS), said:

“We know that there are a growing number of people enjoying bike rides or coming to Scotland to ride as their main reason to visit. We need to make sure they have a world class experience when they are here – increasing the practical knowledge of what is involved in catering for cycle tourists and forming partnerships with bike tour operators will be an important part of the workshop.”

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Date and Time

Location

Glenmoriston Town House Hotel

20 Ness Bank

Inverness

IV2 4SF

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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