Agenda

'Preparing for a future that has already arrived’

Visit Somerset is 'obsessed with attention to the customer experience’ and this AGM/Conference will be one where we will outline our future, supporting Somerset’s visitor economy in a very modern dynamic way, with unrivalled technological advancements, 'leading the field, not following it’. This will include a fully integrated automated buying and personalisation strategy, through our three new developments with our own Experiences and Accommodation PMS system, supported by Beyonk and Staylists, with data harvesting and real time communication engagement through Instaroom.

The Agenda is below .

(This session will be recorded)

Further additions will be presented nearer the time.

1. AGM / Financial Review 2020 from CEO 10 Mins

CEO Remembering one of our ambassador's and most influential supporters, Gerry Cottle, who sadly passed away on the 13th January this year. 5 mins

CEO/ Chair Oversight on strategic developments for 2021

What do our members do? We will gain insight and hear from two of our new members Tree3dom on their new exciting business product in Tree Houses and Bath Theatrical Hire with living history opportunities, that many members can get involved in, supporting future innovations. 20 mins

Visit Somerset, Big Data and AI strategy - Giving oversight on our plans, as we begin to roll out the integration of real time data management and harvesting systems, which will begin to help us shape person by person, communications, based on individuals needs, through live persona scanning and revolutionary personalisation strategy, supported by Artificial Intelligence. Only seen by the likes of Amazon and Online Travel Agents - however now without the big Commissions ! - Presentation supported by Instaroom’s CEO Niklas Pettersson. 15 mins

Update on our ‘Experience’s' Developments and our new Experiencing booking platform supported by Beyonk, CEO Oscar White will give an update and how you can get involved and what the future holds for the Experiences market. 15 mins

Accommodation booking platform launch We are launching our biggest project with Staylists shortly, where we will be giving all accommodation, pub and restaurant members the ability to support live booking of products and services. Hannah Benneworth from Staylists will be supporting with a presentation as to how you can get involved. 15 Mins

Questions and Answers & Close

To get a feel for what we will be talking about see the link here from our Forward Guidance Summary at the end of 2020 Copy and Paste into your search bar -https://www.visitsomerset.co.uk/business/latest-news/end-of-year-membership-roundup-and-forward-guidanc