Ever wondered how VisitAberdeenshire chooses the right visitors to target and how we get them to visit the region?

Join us for the next webinar in the VisitAberdeenshire Presents...series, where our marketing team will take you behind the scenes of our visitor marketing activity. You’ll learn:

How we define and profile our target audiences
Where, when and how we reach them through data-driven campaigns
Real-life examples of recent marketing activity, including our Northern Nights partnership with Caledonian Sleeper
How you can tap into our insights and get involved in future campaigns
The advertising opportunities we offer and how they can help raise your visibility

Whether you’re new to tourism marketing or looking to sharpen your strategy, this webinar will give you practical tips and inspiration to help you market smarter.

Don’t miss it – register now.

Date: Thursday 19 June

Time: 10am – 10:45am

Location: Microsoft Teams

Please note, this event is for tourism and hospitality businesses based in/or operating in Aberdeen and Aberdeenshire only.

Inclusion

This webinar will take place in a presentation format. There will be potential for break out discussions, on screen polls and a Q&A session at the end. More information on the structure of the webinar will be shared with registrants prior to the event. Presentation slides can be shared in advance in an accessible format upon request. The option to turn on live captioning is available along with the option to download a screen reader app. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.

VisitAberdeenshire Presents... Marketing smarter