£75 – £100

Visitor Data into Action

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Location

Location

Kelvin Hall

1445 Argyle Street

Glasgow

G3 8AW

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Culture Republic brings you a session designed for museum and gallery teams on getting the best from your data and research.

How much research does your organisation need? And do you have the right tools and skills to make the most of the research you have? You may also have lots of data, or none at all, but data is precious: so, what can you do to collect, manage and keep it safe?

Led by Charlotte Wilson, Research Director, you will be guided through all you need to know about collecting, using, cleansing, and protecting your data as well as considering research for your organisation. Choosing methodologies; analysing information; monitoring and tracking performance over time and against targets are all part of the process – but could you be spending your time and money more wisely to deliver more for less? Could you be using research and data to predict audience behaviours and identify problems before they hit? These are just some of the key questions which we will address in this workshop.

The workshop will take you through key areas of data management. Where does your data come from? How should your database be structured? You’ll learn how to clean your data, how to optimise it for analysis. You’ll discover just how much of your venue’s success depends on having a great database. You’ll also learn how to use research to improve organisational focus, prioritisation, decision making and help generate income.

If you work in a large or small organisation, have responsibility for your visitors or marketplace, and want to know to approach getting the answers to your research and data questions, this workshop is for you. It will equip you with the essential know-how to take control of your data and better understand research needs and help your organisation earn more; understand what works and what doesn’t; and move forward with the confidence that comes from building a full, clear picture of your customer environment.

This full-day workshop will help you to:

  • Feel more confident about using your database
  • Feel more confident about data protection legislation
  • Understand the issues around data capture
  • Feel more confident about managing your database, including cleaning.
  • Understand the process of conducting research
  • Know the principles to follow for your research project to have maximum impact
  • Know about the secondary sources available to you (e.g. census, SIMD data) and how they can work for you

Cost

Scottish Museum Staff & Volunteers - £75

Outwith Scottish museums sector - £100

The course fee includes lunch.

Bundle it!

This course is also available as part of our Digital, Data and Marketing bundle, which includes three courses teaching you how to get the very best out of your visitor data and digital data and setting you on the path to a successful digital marketing strategy.

The bundle option offers greater value for money with 20% off the standard price of booking multiple individual sessions. For the staff and volunteers of Scottish museums, the three-course bundle costs £175, and for participants from outwith the Scottish museums sector it costs £240. Book your bundle here.

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Date and Time

Location

Kelvin Hall

1445 Argyle Street

Glasgow

G3 8AW

United Kingdom

View Map

Refund Policy

No Refunds

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