£75 – £280

Visitor Studies Group 2019 Conference

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National Gallery

Trafalgar Square

London

WC2N 5DN

United Kingdom

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“Visitor studies: reflecting the wider world, advocating for change?”

As visitor studies practitioners seeking to understand the broad identities of our visitors, how can we respond to developments in the wider world to better engage with them and meet their needs? This could be responding to research around the digital or social time experiences of visitors, or to the ever-changing communities living and working around us.

How can we use these insights to better reflect the world surrounding our organisations, and how can audience research help us change our practices to better engage with the lived experiences of visitors? Moreover, looking beyond the cultural sector, what – in an ever-changing world – can we learn from other sectors about adapting and repositioning ourselves in relation to emerging trends and research?

How does all of the above impact on audience and visitor evaluation practitioners and the work we do? Do we need to redefine what success looks like and how we capture it? What role does evidence of research play in this? How does the experience of visitors affect our exhibitions, our programmes and our institutions and working practices?


The full programme will be published in the next few weeks.


We are excited to announce that our keynotes will be:

Holly Wicks, Associate Director (Britain Thinks)

Associate Director Holly has particular expertise in arts, culture, education and sports research for clients such as Arts Council England, Universities UK, Teach First and the Jockey Club. She has vast experience in a range of methodologies, from qualitative workshops and focus groups to advanced statistical techniques in quantitative surveys. She works across a wide range of research audiences including hard to reach groups of the general public and senior stakeholders.

Rachel Thain-Gray, Project Coordinator, Equality in Progress (Glasgow Women’s Library)

Rachel has worked in the equalities for the past 20 years and delivered GWL’s Mixing The Colours, In Her Shoes and Mainstreaming Sectarianism in Equalities Projects. She is currently the Project Coordinator of Equality in Progress at Glasgow Women’s Library, which benchmarks GWL’s grassroots museum practice to address strategic needs in current sectoral approaches – the lack of embedding representation, access and inclusion of people with protected characteristics in organisational structures.


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Date and Time

Location

National Gallery

Trafalgar Square

London

WC2N 5DN

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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